Real-life applications of the Value Creation Wheel
Business Applications of VCW
VCW for Mastercard: Increasing Cardholder Awareness and Engagement
This project addresses the challenge of increasing cardholder awareness and engagement with Mastercard in Portugal, utilizing the Value Creation Wheel (VCW) framework.
VCW for MaloConnect: Securing B2B Healthcare Partnerships
This project addresses the challenge of securing B2B healthcare partnerships for MaloConnect, a healthcare startup, ahead of its launch in Germany, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Livros Pangea: Finding Customers for Luxury Book
This project addresses the challenge of how Livros Pangea can find customers for their already produced luxury books, utilizing the Value Creation Wheel (VCW) framework.
VCW for Limiano: Increasing Sales Volume of Cheese Slices
This project addresses the challenge of increasing the sales volume of Limiano cheese slices, utilizing the Value Creation Wheel (VCW) framework.
VCW for NextLand: Providing Relevant Data to the Forestry Industry
This project explores how NextLand can leverage Earth observation data to provide valuable services to actors in the forestry industry who are already investing in R&D, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Landeau: International Expansion Strategy
This project addresses the challenge of identifying the best location for Landeau's international expansion, given the numerous proposals the company has received, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Lamborghini: Securing Success Amidst Electrification
This project addresses the challenge of how Lamborghini can secure continued success by retaining and acquiring customers amidst the challenges of electrification, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Klimt Arthaus: European Customer Acquisition
This project addresses the challenge of identifying the best European country for Klimt Arthaus to target for customer acquisition, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Joanie Mertisch Distribuição: Selective Cosmetics Strategy
This project addresses the challenge of identifying the best strategy for Joanie Mertisch Distribuição to add a new category in the selective cosmetics segment, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Geronimo Martins Distribuição: HoReCa Growth Strategy
This project addresses the challenge of identifying the best strategy for Geronimo Martins Distribuição to grow in the HoReCa (Hotel, Restaurant, and Café) channel, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 IPO-Porto: Doctor Involvement in Outcomes Research
This project addresses the challenge of increasing doctor involvement in the IPO-Porto's Outcomes Research Lab, utilizing the Value Creation Wheel (VCW) framework to develop effective strategies.
VCW 4 InnoCrowd: European Expansion
This project addresses InnoCrowd's challenge of identifying the most attractive European market for expansion to increase its seeker base, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Impromix: Attracting a Bigger Audience
This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.
VCW 4 HopeZones Foundation: Exclusive Ocean Conservation Club
This project addresses the Hope Zones Foundation's challenge of creating exclusive services for its Hope Zones X Club to enhance member experience and drive ocean conservation, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 Hanseatic Tech Company: Expanding Customer Reach
This project addresses the challenge of the Hanseatic Tech Company, a software agency, seeking to acquire new customers outside its established network, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.
VCW 4: Green Construction in France
This project determines the most attractive country for Greenment to enter as a strategic player in the construction industry, using the Value Creation Wheel (VCW) framework and identifying France, particularly the Ile de France region, as the optimal market.
VCW 4: Carbon Imaging for Sustainability
This project addresses GeoSat's challenge of identifying the most valuable industry for its carbon-related imaging technology, ultimately targeting carbon project developers within the electricity, gas, steam, and air conditioning supply industry.
VCW 4 Galp: Charging, Batteries, and Biomethane
This project addresses three distinct challenges in the energy sector using the VCW Funnel methodology, focusing on electric vehicle charging, battery repurposing, and biomethane utilization.
VCW 4 NextLand: Real-time Tree Health Monitoring
This project utilizes the Value Creation Wheel (VCW) framework to develop a solution for forestry associations that lack information to fully understand tree diseases. The result is Health for Trees, a platform that provides real-time information about tree health using satellite images.
VCW 4 ATA: Wildfire Mitigation in the Electrical Supply Industry
This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for ATA, a startup offering wildfire mitigation services powered by Earth Observation (EO) technology.