ETA utilizes the Value Creation Wheel to determine the optimal market for its landslide prevention service, focusing on Hamilton County, Ohio, and targeting local government and large property owners.

This project employed the VCW framework to determine the highest potential market for Sensyf, a cutting-edge Earth Observation technology, focusing on agriculture due to its long-term market prospects.

This project focuses on identifying a new medical market for WhyMob's transplantation solution, utilizing the Value Creation Wheel (VCW) framework.

This case study demonstrates how the VCW came up with solutions to address the declining sales of the magazine Surf Portugal.

This project addresses the challenge of identifying the best location for Landeau's international expansion, given the numerous proposals the company has received, utilizing the Value Creation Wheel (VCW) framework.

This project addresses InnoCrowd's challenge of identifying the most attractive European market for expansion to increase its seeker base, utilizing the Value Creation Wheel (VCW) framework.

This project utilizes the Value Creation Wheel (VCW) framework to identify the most attractive international market for MyFARM, an irrigation decision support system developed by DEIMOS Engenharia. The analysis focuses on a structured, stakeholder-driven approach to market selection.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.