This project focuses on increasing the sales of Corn Up tortilla chips, a brand of Rice Up, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing the usage of Nova SBE's library booking system, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of changing consumer perceptions, segmenting product lines, and targeting the appropriate audience for Mazillo, a Bulgarian cosmetics company, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of identifying the best location for Landeau's international expansion, given the numerous proposals the company has received, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

This project utilizes the Value Creation Wheel (VCW) framework to address two key challenges for BioVilla: identifying activities that will increase demand and attracting international professionals to host events, thereby solidifying BioVilla's position as an international sustainability center.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of low fan engagement with Benfica's current mobile app. The team identified six key features to enhance the app and increase fan engagement, both locally and internationally.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.