This case study demonstrates how the VCW came up with solutions to address the declining sales of the magazine Surf Portugal.

This project focuses on increasing the sales of Corn Up tortilla chips, a brand of Rice Up, utilizing the Value Creation Wheel (VCW) framework.

This project focuses on how the Value Creation Wheel (VCW) framework helped Refood, a non-profit organization, find volunteers for its headquarters.

This project addresses the challenge of accelerating the launch of Prio's EcoDiesel B15 through a strategic promotion campaign, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of reinforcing Mercer Career Portugal's positioning in the minds of organizations, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of changing consumer perceptions, segmenting product lines, and targeting the appropriate audience for Mazillo, a Bulgarian cosmetics company, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing cardholder awareness and engagement with Mastercard in Portugal, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of securing B2B healthcare partnerships for MaloConnect, a healthcare startup, ahead of its launch in Germany, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of identifying the best location for Landeau's international expansion, given the numerous proposals the company has received, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of how Lamborghini can secure continued success by retaining and acquiring customers amidst the challenges of electrification, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of identifying the best strategy for Joanie Mertisch Distribuição to add a new category in the selective cosmetics segment, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

This project utilizes the Value Creation Wheel (VCW) framework to develop a strategy for Cartão Solidário to attract more clients and corporate partners. The focus is on leveraging supermarket partnerships to enhance the card's reach and impact.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of low fan engagement with Benfica's current mobile app. The team identified six key features to enhance the app and increase fan engagement, both locally and internationally.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.