Applying the Value Creation Wheel to address low seminar attendance at ITQB, focusing on format changes and enhanced communication to foster participation.

The Value Creation Wheel (VCW) helps leaders address critical challenges, fostering innovation and guiding strategic decisions, for company-wide impact and improvement.

This project addresses the challenge of accelerating the launch of Prio's EcoDiesel B15 through a strategic promotion campaign, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing the usage of Nova SBE's library booking system, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing the number of qualified applicants to the Portuguese Naval School, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of changing consumer perceptions, segmenting product lines, and targeting the appropriate audience for Mazillo, a Bulgarian cosmetics company, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing cardholder awareness and engagement with Mastercard in Portugal, utilizing the Value Creation Wheel (VCW) framework.

This project addresses InnoCrowd's challenge of identifying the most attractive European market for expansion to increase its seeker base, utilizing the Value Creation Wheel (VCW) framework.

This project addresses three distinct challenges in the energy sector using the VCW Funnel methodology, focusing on electric vehicle charging, battery repurposing, and biomethane utilization.

This project demonstrates how Everis, a consulting company, used the Value Creation Wheel (VCW) framework to help INCM (the Portuguese Mint) develop an innovation culture and improve organizational efficiency. The project focused on a specific problem: reducing costs.

This project applies the Value Creation Wheel (VCW) framework to address two key challenges faced by Cuckoo: identifying a low-cost global market expansion strategy and determining the most attractive international market. The analysis focuses on leveraging sports events for promotion and selecting the United States as the target market.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of raising financial resources to support the children/adolescents in the new CMPJ facility. The analysis focuses on implementing a co-creation process to identify and prioritize fundraising strategies.

This project utilizes the Value Creation Wheel (VCW) framework to develop a strategy for Cartão Solidário to attract more clients and corporate partners. The focus is on leveraging supermarket partnerships to enhance the card's reach and impact.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.