See the photos from the VCW Journey Certification here

VCW Journey Certification: Intermediate-Level

Lead innovation and tackle concrete challenges with the Value Creation Wheel (VCW) through co-creation, strategic decision-making, and AI.

Time: 23rd to 30th January 2025

Location: Nova School of Business and Economics,
1 Rua da Holanda 2775-405 Carcavelos, Lisbon, Portugal

- Final presentations 30/01/2025: Hovione Atrium

- Opening sessions will occur in B137 (Auditorium António Champalimaud)

- Workshops in rooms B131 & B132

from 23rd to 30th January 2025 |

from 23rd to 30th January 2025 |

Join the VCW Journey Workshop, a hands-on program (total of 24h in-class & 74h study) designed to provide you with an immersive learning experience. Gain intermediate-level certification from the VCW Lab @ Nova SBE and dive deep into the Value Creation Wheel (VCW) methodology, a proven approach to transforming businesses worldwide. Over several days, you'll combine theoretical insights with practical, co-creation sessions to solve real-world challenges brought by leaders.

You’ll work in teams, applying VCW to address the organizational challenges that matter most, while learning from industry leaders and peers.

We are honored to have the following distinguished individuals welcoming our guests:

  • Professor João Amaro de Matos, Vice Rector at Nova University Lisbon

  • Professor Pedro Oliveira, Dean at Nova SBE

  • Professor Pedro Gardete, President of the Scientific Council of Nova SBE

  • António Miguel Ferreira, Claranet CEO Portugal | CEO Brazil | Chairman Spain

  • Professor Jorge Braga de Macedo, Ex Portugal's Minister of Finance, President of the Organisation for Economic Co-operation & Development, Emeritus Professor at Nova SBE

  • Luísa Proença, Deputy National Director at Polícia Judiciária

  • Luiz Cláudio Oliveira, CEO of VCW Brazil

  • Manuel Schmidt, Chief Operating Officer of Nova SBE

  • Rui Passo, Vice President of Benfica

  • Pedro Brito, CEO at Nova SBE Executive Education & Corporate Relations

  • Paula Hortinha, Co-Founder & CEO of MyCoFriends; ex-CEO of Jerónimo Martins Distribuição; ex-CEO miMed; ex-General Manager of Amanhecer

Final presentations 30/01/2025: Hovione Atrium
All sessions of the event will take place in Room B137 (Champalimaud Auditorium).
Please proceed directly to this room first each day.

Your Mentor and Guide on the VCW Journey Certification

A warm welcome and expert guidance will be provided by Professor Luis Filipe Lages throughout the VCW Certification Program.

Host

Professor Luis Filipe Lages

Full Professor at Nova SBE, Creator of the VCW-Value Creation Wheel Framework, Founder and Director of VCW Lab @ Nova SBE

VCW Journey Certification Agenda

Thursday, 23th Jan

Theory Session: Laying the Foundations

Location: Room B137 Auditorium

  • Kick off the VCW Journey Certification with insightful talks

    • Keynote

    Professor Pedro Gardete

    President of the Scientific Council of Nova SBE

    Luísa Proença

    Deputy National Director at Polícia Judiciária

    António Miguel Ferreira

    Claranet CEO Portugal | CEO Brazil | Chairman Spain

    Sara Gomes

    VCW Lab @ Nova SBE Executive Director

  • Networking Moment – Connect with fellow participants and facilitators.

    • Co-Creation Session; Location: B137, B131, B132, B133

  • Introduction to the Value Creation Wheel (VCW)
  • Phase 1 of the VCW Journey: Define
  • Diagnostic & Expected KPIs:
    • VISION & MISSION
    • 5Cs
    • SWOT & TOWS
    • PESTEL
  • Challenge Requirements:
    • Must have 12 words
    • Needs to be a question
    • Must start by "How…", "Which…", "What…"

    • Friday, 24th Jan

    Theory Session: Laying the Foundations 2

    Location: Room B137 Auditorium

  • Hear from inspiring guest speakers as they launch the VCW methods.

    • Keynote

    Rui Passo

    Vice President of Benfica

    Paula Hortinha

    CEO & Co-Founder - MyCoFriends

    Manuel Schmidt

    Chief Operating Officer of Nova SBE

    Raúl Martins

    CEO Whymob

    Leid Zejnilovic

    Assistant Professor at Nova SBE, Founder and Director of NOVA SBE Data Science Knowledge Center

  • Introduction to myVCW
  • Networking Moment Introduction to myVCW

    • Co-Creation Session; Location: B137, B131, B132, B133

  • Ideas (external stakeholders):
    • Brainwriting
    • Artificial Intelligence
  • Criteria (external stakeholders):
    • Brainwriting
    • Artificial Intelligence

    • Monday, 27th Jan

    Theory & Co-Creation Sessions 1

    Location: Room B137 Auditorium

  • Begins with an exciting lineup of guest speakers, setting the stage for an enriching experience.

    • Keynote

    Nuno Catarino

    Head of the geoSystems Business Unit at CEiiA (Aerospace and Earth Observation Sector)

    Luís F. Martinez

    Associate Professor at Nova SBE, Senior Editor at Electronic Commerce Research (Springer Nature)

    Anabela Coelho

    Coordinator/Associate Professor at University of Évora, ex-Head of Quality Management Division at General-Directorate of Health

    Omid Asgari

    VCW 4 Greenment; VCW Middle East

  • Networking Moment Event for Key Decision Makers (KDMs)

    • Co-Creation Session; Location: B137, B131, B132, B133

    • Phase 2: Ideas & Criteria (internal stakeholders)
    • Phase 3: Assessment & Selection
      • KDMs Select Ideas and Criteria (POKER Method)
      • KDMs Rank & Weigh Criteria
    • VCW World Development Vision Pillars:
      • Sustainability, Common Good, Collaboration
      • Wisdom, Transparency
      • Planet, People, Peace, Purpose, Prosperity
    • Leadership Styles Overview

    Tuesday, 28th Jan

    Theory & Co-Creation Sessions 2

    Location: Room B137 Auditorium

  • The event commences with a series of engaging lectures by expert speakers.

    • Keynote

    Luiz Cláudio Oliveira

    CEO of VCW Brazil

    Pedro Brito

    CEO at Nova SBE Executive Education & Corporate Relations

    Professor Jorge Braga de Macedo

    Ex Portugal's Minister of Finance, President of the Organisation for Economic Co-operation & Development, Emeritus Professor at Nova SBE

    Ines Rocha de Gouveia

    Head of Santander Universities & Administrator of the Santander Portugal Foundation

    Rui Marques

    Founder and CEO of Klimt Art House House

    Yousef Ebrahimi

    VCW for Effective SEO Keyword Selection

  • Networking Moment: VCW Hub Business Model

    • Co-Creation Session; Location: B137, B131, B132, B133

  • VCW Certification Introduction
  • VCW vs AI vs Human Skills Discussion
  • Phase 3: Assessment Continuation
  • Phase 4: Narrow
    • Value Creation Funnel
    • Concept and Value Proposition

    • Wednesday, 29th Jan

    Theory & Co-Creation Sessions 3

    Location: Room B137 Auditorium

  • Gain valuable perspectives from renowned leaders and guests in the field.

    • Keynote

    Carlos Reis Marques

    Director VCW Certification

    Susana Lopes

    Nova SBE Library Director

    Álvaro Dias

    Associate Professor of Tourism at iSCTE-IUL

    Nikolina Silva

    VCW 4 Montenegro and VCW 4 Luxury

    Ana Guerreiro

    Cognitive Scientist at VCW Lab @ Nova SBE

  • Networking Moment: Value Creation Funnel Conclusion

    • Co-Creation Session; Location: B137, B131, B132, B133

  • Phase 5 Implementation:
    • 4Ms & Business Model
    • Implementation and Control
    • Elevator Pitch Preparation