VCW Journey Certification: Intermediate-Level
Lead innovation and tackle concrete challenges with the Value Creation Wheel (VCW) through co-creation, strategic decision-making, and AI.
Time: 23rd to 30th January 2025
Location: Nova School of Business and Economics,
1 Rua da Holanda 2775-405 Carcavelos, Lisbon, Portugal
- Opening sessions will occur in B137 (Auditorium António Champalimaud)
- Workshops in rooms B131 & B132
from 23rd to 30th January 2025 |
from 23rd to 30th January 2025 |
Join the VCW Journey Workshop, a hands-on program (total of 24h in-class & 74h study) designed to provide you with an immersive learning experience. Gain intermediate-level certification from the VCW Lab @ Nova SBE and dive deep into the Value Creation Wheel (VCW) methodology, a proven approach to transforming businesses worldwide. Over several days, you'll combine theoretical insights with practical, co-creation sessions to solve real-world challenges brought by leaders.
You’ll work in teams, applying VCW to address the organizational challenges that matter most, while learning from industry leaders and peers.
We are honored to have the following distinguished individuals welcoming our guests:
Professor Pedro Oliveira, Dean at Nova SBE
Professor Pedro Gardete, President of the Scientific Council of Nova SBE
António Miguel Ferreira, Group Executive Board, Iberia & Latin America | CEO Portugal | CEO Brazil | Chairman Spain
Professor Jorge Braga de Macedo, Ex Portugal's Minister of Finance, President of the Organisation for Economic Co-operation & Development
Luísa Proença, Deputy National Director at Polícia Judiciária
Luiz Cláudio Oliveira, CEO of VCW Brazil
Manuel Schmidt, Chief Operating Officer of Nova SBE
Rui Passo, Vice President of Benfica
Marta Pimentel, Executive Education Director na Nova SBE | UNICON Board Member
Pedro Brito, CEO at Nova SBE Executive Education & Corporate Relations
Thursday, 23th Jan.
14h:00 - 18h:00
Laying the Foundations 1
Opening:
Professor Pedro Gardete, President of the Scientific Council of Nova SBE
António Miguel Ferreira, Group Executive Board, Iberia & Latin America | CEO Portugal | CEO Brazil | Chairman Spain
Luísa Proença, Deputy National Director at Polícia Judiciária
Nikolina Silva, VCW 4 Montenegro
Details:
In the VCW Journey Certification participants will solve key organizational challenges supported by the VCW methodology for Leadership, Innovation, Decision and Problem Solving.
Friday, 24th Jan.
14h:00 - 18h:00
Laying the Foundations 2
Opening:
Rui Passo, Vice President of Benfica
Manuel Schmidt, Chief Operating Officer of Nova SBE
Raúl Martins, CEO Whymob
Sara Gomes, VCW Lab @ Nova SBE Executive Director
Leid Zejnilovic, Professor of Deep Tech Innovation and Data Science and Founder of NOVA SBE Data Science Knowledge Center
Details:
On the second day, we will continue applying the VCW Journey after selecting a key organizational challenge endorsed by a Key Decision Maker (KDM). A KDM is a person who has the 4Ms for that particular challenge, Manpower, Minutes, Money & Motivation.
Monday, 27th Jan.
09h:00 - 13h:00
Theory & Co-Creation Sessions 1
Opening:
Luiz Cláudio Oliveira, CEO of VCW Brazil
Luís F. Martinez, Associate Professor of Marketing and Behavioral Science at Nova SBE, Senior Editor at Electronic Commerce Research (Springer Nature)
Sofia Cília, Director of Life at Nova SBE
Ana Guerreiro, Research Assistant at VCW 4 Neuroscience
Omid Asgari, VCW 4 Greenment
Details:
Each session integrates brief theoretical introductions to key VCW concepts with team-based co-creation activities. Teams will apply the VCW Journey to tackle real challenges developing practical and actionable solutions. Teams will conclude by setting the stage for implementation.
Tuesday, 28th Jan.
09h:00 - 13h:00
Theory & Co-Creation Sessions 2
Opening:
Pedro Brito, CEO at Nova SBE Executive Education & Corporate Relations
Professor Jorge Braga de Macedo, Ex Portugal's Minister of Finance, President of the Organisation for Economic Co-operation and Development (OECD)
Madalena Borges de Sousa, Executive Director for Community Engagement & Alumni Relations at Nova SBE
Susana Santos, Sustainability Manager of Nova SBE
Details:
Each session integrates brief theoretical introductions to key VCW concepts with team-based co-creation activities. Teams will apply the VCW Journey to tackle real challenges developing practical and actionable solutions. Teams will conclude by setting the stage for implementation.
Wednesday, 29th Jan.
09h:00 - 13h:00
Theory & Co-Creation Sessions 3
Opening:
Carlos Reis Marques, Director VCW Certification
Susana Lopes, Nova SBE Library Director
Álvaro Dias, Associate Professor of Tourism at iSCTE-IUL
Yousef Ebrahimi, Digital Growth Analyst in VCW Lab @ Nova SBE
Details:
Each session integrates brief theoretical introductions to key VCW concepts with team-based co-creation activities. Teams will apply the VCW Journey to tackle real challenges developing practical and actionable solutions. Teams will conclude by setting the stage for implementation.
Thursday, 30th Jan.
09h:00 - 13h:00
Final Presentations
Opening:
Professor Pedro Oliveira, Dean at Nova SBE
Filipa Silva, People & Culture Executive Director
Marta Pimentel, Executive Education Director na Nova SBE | UNICON Board Member
Closing:
João Amaro de Matos, Vice Rector at Nova University Lisbon
Details:
On the final day, each team will present the solutions developed during the VCW co-creation sessions at Nova SBE Hovione Auditorium. This is an opportunity to showcase the solutions generated throughout the Certification and receive constructive feedback from peers and facilitators.
Leaders from participating organizations will close the VCW Certification.
VCW Journey Workshop will held here at Nova SBE
Opening sessions will occur in B137 (Auditorium António Champalimaud)
Workshops in rooms B131 and B132
You Will Gain:
Renowned Certification: Earn the VCW Journey Certification from the VCW Lab @ Nova SBE.
Train your Teams: Your teams will learn from the Creator of the VCW Methodology, and his international team, how to address complex problems and paradoxes.
Hands-On Experience: Apply the VCW methodology in collaborative, co-creation sessions to solve real-world challenges, together with industry leaders and Key Decision Makers.
Networking Opportunities: Connect with industry leaders, innovators, and professionals from leading organizations.
Future Collaboration: Explore future collaboration opportunities with the VCW Lab @ Nova SBE for research, certifications, consulting & other projects.
The 24-hour VCW Journey Certification (74-hour study) is priced at €5000 per person, which is double the typical market average for a 24-hour certification. This premium pricing is justified by the unique value and expertise it offers:
Expertise from the Creator: The certification is delivered by Professor Luis Filipe Lages, the creator of the VCW Methodology, who brings nearly three decades of experience in solving complex problems and paradoxes. Unlike other trainers, Professor Lages is a seasoned expert, not a novice in the VCW methodology.
Proven Track Record: The VCW has been used for decades to address challenges faced by organizations ranging from Fortune 500 companies to SMEs, startups, NGOs, and governments.
Unique Approach: Unlike other innovation methodologies (e.g., Design Thinking, Lego Serious Play, Agile, Creative Problem Solving), the VCW is stakeholder-driven and solution-focused. It includes an implementation phase, ensuring that carefully filtered ideas from the funnel are translated into actionable and impactful solutions.
Superior Value Creation: The VCW generates benefits for Key Decision Makers and Stakeholders that far outweigh the resources invested, delivering exceptional value.
Exclusive Welcome Package: Participants will receive an attractive welcome package, enhancing their learning experience.
As a result, the VCW Journey Certification is positioned as a premium offering for those seeking cutting-edge expertise and impactful outcomes.
(All invoices will be issued in January 2025. Please note, that this event will be filmed, and photographs are being taken to produce future online materials for VCW and authorized third parties.)