VCW Lab @ Nova SBE

Professor Pedro Oliveira, Dean of Nova School of Business and Economics, Cascais, Lisbon, Portugal

The VCW Lab @ Nova SBE is based at Nova School of Business and Economics (Carcavelos, Cascais), Nova University of Lisbon, Portugal.

Its vision is to support innovation and better decision-making, and to have a positive impact on problem-solving while applying the VCW method.

Its mission is to be at the forefront of innovation and decision-making, while sustaining theoretical and practical excellence.

How can the VCW Lab @ Nova SBE contribute to your organization or consortium?

The VCW Lab @ Nova SBE offers a wide range of services in terms of research, teaching and consultancy within the topics of innovation, decision-making and problem solving. Current activities are supported by expert knowledge and the VCW method to problem-solving.

In recent years it has been highly engaged in numerous European consortia projects, while addressing issues related with innovation, co-creation, commercialization, technology transfer, dissemination, and sustainability. With the increasing focus of the European Commission on “go-to-market” and innovation actions, rather than pure research and inventing, the VCW team can lead a consortium’s efforts to find a market and potential buyers for new products or services. From early-stage business planning and the formulation of a marketing and sales strategy, through to the identification of buyers and the organization of sales events, the VCW Lab @ Nova SBE works closely with all project partners to define and agree on solutions.