Real-life applications of the Value Creation Wheel

Business Applications of VCW

Finance, Marketing, Brand Management, Customer Centric, Digital Business, Strategic Decision Making Luis Lages 5/7/25 Finance, Marketing, Brand Management, Customer Centric, Digital Business, Strategic Decision Making Luis Lages 5/7/25

VCW 4 MasterCard

How can Mastercard increase cardholder awareness and engagement in Portugal?

Energy, Innovation, Strategic Decision Making, Sustainability, Tech Transfer, Product Improvement, Operations Luis Lages 5/7/25 Energy, Innovation, Strategic Decision Making, Sustainability, Tech Transfer, Product Improvement, Operations Luis Lages 5/7/25

VCW 4 Galp

Explore the VCW Workshop held at Galp, where three distinct challenges were addressed using the VCW Funnel methodology.

Strategy, Brand Management, Customer Centric, Marketing Luis Lages 5/7/25 Strategy, Brand Management, Customer Centric, Marketing Luis Lages 5/7/25

VCW 4 Lamborghini

How can Lamborghini secure continued success by retaining and acquiring customers amidst electrification challenges?

Retailing, Distribution, Sales, Strategy, Business Development Luis Lages 5/7/25 Retailing, Distribution, Sales, Strategy, Business Development Luis Lages 5/7/25

VCW 4 Jerónimo Martins Distribuição

Which is the best strategy to grow in the HoReCa channel?

Sports Management, Digital Business, Marketing, Brand Management Luis Lages 5/7/25 Sports Management, Digital Business, Marketing, Brand Management Luis Lages 5/7/25

VCW 4 Benfica

How can we enhance the performance of Benfica’s App 1.0 and improve fan engagement and revenue streams?

Smart Cities, Forestry, Earth Observation Commercialization, Sustainability, Public Authorities, Big Data Luis Lages 3/11/25 Smart Cities, Forestry, Earth Observation Commercialization, Sustainability, Public Authorities, Big Data Luis Lages 3/11/25

VCW 4 Forestry

What is the most attractive geographical market for CTA start-up in the flood forecasting industry, using earth observation services?

Natural Disasters, International Marketing, Start-ups, Land Management, Earth Observation Commercialization Luis Lages 3/11/25 Natural Disasters, International Marketing, Start-ups, Land Management, Earth Observation Commercialization Luis Lages 3/11/25

VCW 4 Landslide Prevention

Which is ideal country and/or region for the expansion of ETA Start-up?

Sustainability, Climate Change, Earth Observation Commercialization, Land Management Luis Lages 3/11/25 Sustainability, Climate Change, Earth Observation Commercialization, Land Management Luis Lages 3/11/25

VCW 4 Wetland Preservation

What is the most attractive geographical market to launch our Start-up NTB for the monitoring of wetlands?

IT, Technology, Data Management, Land Management, Natural Disasters, Earth Observation Commercialization, Big Data, Sustainability, Tech Transfer Luis Lages 3/11/25 IT, Technology, Data Management, Land Management, Natural Disasters, Earth Observation Commercialization, Big Data, Sustainability, Tech Transfer Luis Lages 3/11/25

VCW 4 Land Management

What is the most attractive geographical market for KTA Start-Up to develop detailed reports and identify areas most likely affected by floods?

Natural Disasters, Earth Observation Commercialization, Land Management, Big Data, Marketing Luis Lages 3/11/25 Natural Disasters, Earth Observation Commercialization, Land Management, Big Data, Marketing Luis Lages 3/11/25

VCW 4 Mapping Flood Areas

What is the most attractive geographical market for a start-up in the flood forecasting industry, using earth observation services?

Urban Mobility, CO2 Reductions, Sustainability, Smart Cities Luis Lages 3/11/25 Urban Mobility, CO2 Reductions, Sustainability, Smart Cities Luis Lages 3/11/25

VCW 4 Sustainability of Coastal Cities

What is the best geographical market where smart sustainability of coastal cities can be achieved or improved using GIS Technology?

Urban Mobility, CO2 Reductions, Earth Observation Commercialization, Sustainability, International Business, Sales, Marketing, Strategy Luis Lages 3/11/25 Urban Mobility, CO2 Reductions, Earth Observation Commercialization, Sustainability, International Business, Sales, Marketing, Strategy Luis Lages 3/11/25

VCW 4 Solar Energy Installation

To which country should JTA internationalize and sell Earth Observation images and data for the Solar Energy sector?

Climate Change, Sea Monitoring, Space Business, Earth Observation Commercialization, Sustainability, Innovation Luis Lages 3/11/25 Climate Change, Sea Monitoring, Space Business, Earth Observation Commercialization, Sustainability, Innovation Luis Lages 3/11/25

VCW 4 IceWatch: Navigating Arctic Waters

The OTB team applies the Value Creation Wheel to identify the optimal market (Helsinki, Finland) for IceWatch, a platform providing crucial iceberg data for Arctic shipping.

Forestry, Agriculture, Land Management, International Business, Start-ups, Entrepreneurship, Big Data, Earth Observation Commercialization, Space Business Luis Lages 3/11/25 Forestry, Agriculture, Land Management, International Business, Start-ups, Entrepreneurship, Big Data, Earth Observation Commercialization, Space Business Luis Lages 3/11/25

VCW 4 F6A: Precision Agriculture Insights

F6A uses the Value Creation Wheel to identify a niche market for its service, which helps agricultural consultants improve crop yields via early stress detection.

Biotech Management, Healthcare Management, Education, Universities, Innovation, Marketing, Digital Marketing, Strategic Decision Making Luis Lages 3/11/25 Biotech Management, Healthcare Management, Education, Universities, Innovation, Marketing, Digital Marketing, Strategic Decision Making Luis Lages 3/11/25

VCW 4 ITQB: Revitalizing Seminars

Applying the Value Creation Wheel to address low seminar attendance at ITQB, focusing on format changes and enhanced communication to foster participation.

Services Management, Agriculture, Land Management, Forestry, Supply Chain Management, Sustainability, Marketing Luis Lages 3/11/25 Services Management, Agriculture, Land Management, Forestry, Supply Chain Management, Sustainability, Marketing Luis Lages 3/11/25

VCW 4 Agriculture: NextLand's Data Edge

NextLand uses the Value Creation Wheel to improve agricultural efficiency by bridging the gap between complex EO data and practical, on-farm application, globally.

Leadership, Strategic Decision Making, Change Management, Innovation Luis Lages 3/11/25 Leadership, Strategic Decision Making, Change Management, Innovation Luis Lages 3/11/25

VCW 4 Leaders: Strategic Problem Solving

The Value Creation Wheel (VCW) helps leaders address critical challenges, fostering innovation and guiding strategic decisions, for company-wide impact and improvement.

Strategy, Natural Disasters, Start-ups, Big Data, Technology Luis Lages 3/11/25 Strategy, Natural Disasters, Start-ups, Big Data, Technology Luis Lages 3/11/25

VCW 4 Disaster Risk: Insurance Tech

Helping insurance companies accurately assess property risks related to natural disasters, for a safer and more secure future using geospatial technology.

Urban Mobility, CO2 Reductions, Earth Observation Commercialization, Energy, International Business, Space Business, Marketing Luis Lages 3/10/25 Urban Mobility, CO2 Reductions, Earth Observation Commercialization, Energy, International Business, Space Business, Marketing Luis Lages 3/10/25

VCW 4 FTA: Wind Energy Optimization in Germany

FTA uses the Value Creation Wheel to identify Lower Saxony, Germany, as the optimal market for its Earth Observation-based wind resource assessment service, targeting wind farm developers and planners.

Entrepreneurship, Start-ups, Fishing Management, Earth Observation Commercialization, Sustainability, International Business, Strategy, Space Business, Tech Transfer Luis Lages 3/9/25 Entrepreneurship, Start-ups, Fishing Management, Earth Observation Commercialization, Sustainability, International Business, Strategy, Space Business, Tech Transfer Luis Lages 3/9/25

VCW 4 AF8: Sustainable Fishing in Japan

AF8 applies the Value Creation Wheel to identify Kyushu, Japan, as the ideal market for its sustainable fishing monitoring service, targeting government agencies, conservation agencies, and large fishing corporations.

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