Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 GTA: Solar Energy Site Optimization

GTA applies the Value Creation Wheel to identify the optimal international market for its Earth Observation-based services, targeting solar energy companies in Victoria, Australia.

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VCW 4 F6A: Precision Agriculture Insights

F6A uses the Value Creation Wheel to identify a niche market for its service, which helps agricultural consultants improve crop yields via early stress detection.

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VCW 4 FTA: Wind Energy Optimization in Germany

FTA uses the Value Creation Wheel to identify Lower Saxony, Germany, as the optimal market for its Earth Observation-based wind resource assessment service, targeting wind farm developers and planners.

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VCW 4 AF8: Sustainable Fishing in Japan

AF8 applies the Value Creation Wheel to identify Kyushu, Japan, as the ideal market for its sustainable fishing monitoring service, targeting government agencies, conservation agencies, and large fishing corporations.

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VCW for NextLand: Reaching 10% of the Italian Agriculture Market

This project focuses on developing a go-to-market strategy for NextLand to capture 10% of the Italian agriculture market by 2022, utilizing the Innovation Value Creation Wheel (VCW) framework, with a focus on public authorities as clients.

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VCW for MaloConnect: Securing B2B Healthcare Partnerships

This project addresses the challenge of securing B2B healthcare partnerships for MaloConnect, a healthcare startup, ahead of its launch in Germany, utilizing the Value Creation Wheel (VCW) framework.

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VCW 4 Landeau: International Expansion Strategy

This project addresses the challenge of identifying the best location for Landeau's international expansion, given the numerous proposals the company has received, utilizing the Value Creation Wheel (VCW) framework.

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VCW 4 PDB: Flood Prevention and Management

This project utilizes the Value Creation Wheel (VCW) to identify the most attractive geographical market for PDB, a startup distributing an Earth Observation (EO) based flood modeling software.

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VCW 4 BF6: Marine Environment Monitoring

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for BF6, a startup offering Earth Observation (EO) services to support environmental regulations in the marine environment.

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VCW 4 AF7: Real-Time Fishing Monitoring

This project utilizes the Value Creation Wheel (VCW) to identify the optimal geographical market for AF7, a startup offering real-time fishing monitoring services using Earth observation data.

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VCW for DEIMOS Engenharia: Identifying the Most Attractive International Market for MyFARM

This project utilizes the Value Creation Wheel (VCW) framework to identify the most attractive international market for MyFARM, an irrigation decision support system developed by DEIMOS Engenharia. The analysis focuses on a structured, stakeholder-driven approach to market selection.

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VCW for Cuckoo: Global Market Expansion and International Market Selection

This project applies the Value Creation Wheel (VCW) framework to address two key challenges faced by Cuckoo: identifying a low-cost global market expansion strategy and determining the most attractive international market. The analysis focuses on leveraging sports events for promotion and selecting the United States as the target market.

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VCW Application at Colégio Sagrado Coração de Maria

This project explores the impact of applying the Value Creation Wheel (VCW) framework at Colégio Sagrado Coração de Maria to address the challenge of improving school food services. The analysis focuses on the co-creation process involving students, parents, and school staff.

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VCW for DA1: Revolutionizing Offshore Aquaculture in Norway

DA1, a startup focused on sustainable aquaculture, utilizes the VCW framework to identify Norway as the most attractive market for its Earth Observation (EO) services, aimed at providing comprehensive data and insights to offshore aquaculture operations.

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VCW 4 DA2: Sustainable Aquaculture Solutions in Málaga, Spain

DA2, a Portuguese startup, utilizes the VCW framework to identify Málaga, Spain, as the most attractive market for its Earth Observation (EO) services, aimed at providing comprehensive data and insights to aquaculture enterprises.

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