Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 KTA: Flood Risk in Australia

KTA applies the Value Creation Wheel to pinpoint the ideal market for its flood-focused EO services, targeting New South Wales, Australia, with a volunteer integration component.

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VCW for Nova SBE Library: Increasing Booking System Usage

This project addresses the challenge of increasing the usage of Nova SBE's library booking system, utilizing the Value Creation Wheel (VCW) framework.

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VCW for Cuckoo: Global Market Expansion and International Market Selection

This project applies the Value Creation Wheel (VCW) framework to address two key challenges faced by Cuckoo: identifying a low-cost global market expansion strategy and determining the most attractive international market. The analysis focuses on leveraging sports events for promotion and selecting the United States as the target market.

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