Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 ETA: Landslide Prevention in Ohio

ETA utilizes the Value Creation Wheel to determine the optimal market for its landslide prevention service, focusing on Hamilton County, Ohio, and targeting local government and large property owners.

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VCW 4 KTA: Flood Risk in Australia

KTA applies the Value Creation Wheel to pinpoint the ideal market for its flood-focused EO services, targeting New South Wales, Australia, with a volunteer integration component.

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VCW 4 F6A: Precision Agriculture Insights

F6A uses the Value Creation Wheel to identify a niche market for its service, which helps agricultural consultants improve crop yields via early stress detection.

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VCW for NextLand: Reaching 10% of the Italian Agriculture Market

This project focuses on developing a go-to-market strategy for NextLand to capture 10% of the Italian agriculture market by 2022, utilizing the Innovation Value Creation Wheel (VCW) framework, with a focus on public authorities as clients.

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VCW 4 NextLand: Real-time Tree Health Monitoring

This project utilizes the Value Creation Wheel (VCW) framework to develop a solution for forestry associations that lack information to fully understand tree diseases. The result is Health for Trees, a platform that provides real-time information about tree health using satellite images.

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VCW for DEIMOS Engenharia: Identifying the Most Attractive International Market for MyFARM

This project utilizes the Value Creation Wheel (VCW) framework to identify the most attractive international market for MyFARM, an irrigation decision support system developed by DEIMOS Engenharia. The analysis focuses on a structured, stakeholder-driven approach to market selection.

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VCW for TTB: Preserving Biodiversity in Victoria, Australia

TTB, a startup focused on biodiversity preservation, utilizes the VCW framework to identify Victoria, Australia, as the most suitable geographic market for its Earth Observation (EO) service. The service aims to provide crucial information to enable the implementation of biological corridors and protect endangered species.

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VCW for C3A: Sustainable Agriculture

C3A provides understandable Earth Observation reports for agriculture in New South Wales. Enhance water efficiency and contribute to sustainable food production.

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VCW 4 Nextland: Empowering Agriculture Through Data

This project aimed to develop a comprehensive solution for agricultural associations using the VCW framework. The team analyzed market needs, identified key stakeholders, and formulated a digital platform and educational program. The process involved extensive market research, stakeholder interviews, and iterative refinement, resulting in a solution designed to enhance production optimization and risk transparency for farmers.

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