VCW 4 Agriculture: NextLand's Data Edge

Empowering agricultural service providers with Earth Observation insights.

How can our work improve the efficiency of agriculture service providers serving farmers globally?

NextLand uses the Value Creation Wheel to improve agricultural efficiency by bridging the gap between complex EO data and practical, on-farm application, globally.

Overview

This project explored how to enhance the work of agricultural service providers worldwide. It introduced NextLand, offering solutions that make Earth Observation (EO) data more usable for farmers. The Value Creation Wheel (VCW) framework guided the process, leading to two main offerings: customizable IT dashboards and focused area reports. The project adresses efficiency, water irrigation, and animal identification

Application: Using VCW to Create Solutions for providers

1. Market & Problem (Phase 1): Identified the challenge: agricultural service providers struggle to translate raw EO data into actionable insights for farmers.

2. Solution & Filter Generation (Phases 2 & 3): Brainstormed 32 potential solutions, and used 17 filters, refined with the POKER method, to evaluate them. The filters rank based on importance.

3. Value Creation Funnel (Phase 4a): Narrowed down solutions to two main offerings and proposed target markets: Netherlands (developed) and Niger (developing).

4. Prototype Development (Phase 4b): Created prototypes for the IT dashboard (with tiered subscription options) and area-specific reports.

5. Consolidation (Phase 5): Detailed the business model, including human resources, timeline, financial projections, and key partnerships.

Key Takeaways

• Bridging the Gap: NextLand connects complex EO data with practical farm-level needs.

• Two-Tiered Solution: Offers both a customizable dashboard and focused reports to suit different provider needs.

• Global Reach: Addresses both developed (Netherlands) and developing (Niger) agricultural contexts.

• Sustainable Impact: Supports sustainable development goals by improving agricultural efficiency and resource management.

• Financial Projections: Projects profitability within three years, with a focus on value-based pricing.

Conclusion Nextland fills a critical gap by enabling EO data to fuel informed farming decisions. The next steps are to build strategic relationships, open new application fields, and challenge the status.

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