Real-life applications of the Value Creation Wheel
Business Applications of VCW
VCW 4 G10F: Combating Deforestation in Brazil
G10F applies the Value Creation Wheel to identify Brazil as the most attractive market for its Earth Observation-based deforestation monitoring service, initially targeting NGOs.
VCW 4 F6A: Precision Agriculture Insights
F6A uses the Value Creation Wheel to identify a niche market for its service, which helps agricultural consultants improve crop yields via early stress detection.
VCW 4 Agriculture: NextLand's Data Edge
NextLand uses the Value Creation Wheel to improve agricultural efficiency by bridging the gap between complex EO data and practical, on-farm application, globally.
VCW for NextLand: Go-to-Market Strategy for Sustainable Forestry
This project focuses on developing a go-to-market strategy for NextLand, a company offering an online platform for Earth Observation (EO) monitoring services in forestry, with a focus on addressing SDGs.
VCW for NextLand: Reaching 10% of the Italian Agriculture Market
This project focuses on developing a go-to-market strategy for NextLand to capture 10% of the Italian agriculture market by 2022, utilizing the Innovation Value Creation Wheel (VCW) framework, with a focus on public authorities as clients.
VCW for NextLand: Forestry Partnership
NextLand Forestry offers a data-driven platform for governments. Improve forest management, fire & disease risk assessment, and combat illegal logging.
VCW for NextLand: Providing Relevant Data to the Forestry Industry
This project explores how NextLand can leverage Earth observation data to provide valuable services to actors in the forestry industry who are already investing in R&D, utilizing the Value Creation Wheel (VCW) framework.
VCW 4 NextLand: Real-time Tree Health Monitoring
This project utilizes the Value Creation Wheel (VCW) framework to develop a solution for forestry associations that lack information to fully understand tree diseases. The result is Health for Trees, a platform that provides real-time information about tree health using satellite images.
VCW 4 ATA: Wildfire Mitigation in the Electrical Supply Industry
This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for ATA, a startup offering wildfire mitigation services powered by Earth Observation (EO) technology.
VCW for RevoCrop: Crop Optimization
RevoCrop provides Earth Observation solutions for optimized crop planning. Improve water usage, yields, and sustainability for large farms in Andalusia, Spain.
VCW for C3A: Sustainable Agriculture
C3A provides understandable Earth Observation reports for agriculture in New South Wales. Enhance water efficiency and contribute to sustainable food production.
VCW 4 Nextland: Empowering Agriculture Through Data
This project aimed to develop a comprehensive solution for agricultural associations using the VCW framework. The team analyzed market needs, identified key stakeholders, and formulated a digital platform and educational program. The process involved extensive market research, stakeholder interviews, and iterative refinement, resulting in a solution designed to enhance production optimization and risk transparency for farmers.