Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 Sensyf: Unlocking Earth Observation Markets

This project employed the VCW framework to determine the highest potential market for Sensyf, a cutting-edge Earth Observation technology, focusing on agriculture due to its long-term market prospects.

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VCW for NextLand: Providing Relevant Data to the Forestry Industry

This project explores how NextLand can leverage Earth observation data to provide valuable services to actors in the forestry industry who are already investing in R&D, utilizing the Value Creation Wheel (VCW) framework.

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VCW for DCG Lab Academy: Expanding into the Pension Funds Industry

This project utilizes the Value Creation Wheel (VCW) framework to identify the most suitable industry for DCG Lab Academy, an education technology company, to expand into and achieve 500,000 euros in revenue by the end of 2024. The analysis focuses on the pension funds industry.

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VCW for Cuckoo: Global Market Expansion and International Market Selection

This project applies the Value Creation Wheel (VCW) framework to address two key challenges faced by Cuckoo: identifying a low-cost global market expansion strategy and determining the most attractive international market. The analysis focuses on leveraging sports events for promotion and selecting the United States as the target market.

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VCW for MTB Start-Up: Launching the City Morphology EO Service in Amman, Jordan

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive market for MTB Start-Up to launch its City Morphology Earth Observation (EO) service. The analysis focuses on identifying a market with a significant need for urban planning solutions and a high concentration of NGOs and research organizations.

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VCW for Benfica App 2.0: Enhancing Fan Engagement and Revenue

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of low fan engagement with Benfica's current mobile app. The team identified six key features to enhance the app and increase fan engagement, both locally and internationally.

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