This project addresses the challenge of increasing PATHfindr's reach with young people aged 14-16 in Austria through its digital educational and career counseling services, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing cardholder awareness and engagement with Mastercard in Portugal, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of how Lamborghini can secure continued success by retaining and acquiring customers amidst the challenges of electrification, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the Hope Zones Foundation's challenge of creating exclusive services for its Hope Zones X Club to enhance member experience and drive ocean conservation, utilizing the Value Creation Wheel (VCW) framework.

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive market for MTB Start-Up to launch its City Morphology Earth Observation (EO) service. The analysis focuses on identifying a market with a significant need for urban planning solutions and a high concentration of NGOs and research organizations.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting new homeowners to work with Bleisured, a property management company in Lisbon. The team developed two primary solutions: targeting Golden Visa communities online and implementing a referral program.

Innovative student projects showcase the application of the Value Creation Wheel (VCW) method to Ab durch die Hecke, a German gardening startup. The projects focus on diversifying revenue streams to address seasonality challenges, proposing garden consulting services and a plant nursery as strategic solutions.