Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW for MTB Start-Up: Launching the City Morphology EO Service in Amman, Jordan

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive market for MTB Start-Up to launch its City Morphology Earth Observation (EO) service. The analysis focuses on identifying a market with a significant need for urban planning solutions and a high concentration of NGOs and research organizations.

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