Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW for Bleisured: Attracting New Homeowners

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting new homeowners to work with Bleisured, a property management company in Lisbon. The team developed two primary solutions: targeting Golden Visa communities online and implementing a referral program.

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