Real-life applications of the Value Creation Wheel

Business Applications of VCW

Biotech Management, Healthcare Management, Education, Universities, Innovation, Marketing, Digital Marketing, Strategic Decision Making Luis Lages Biotech Management, Healthcare Management, Education, Universities, Innovation, Marketing, Digital Marketing, Strategic Decision Making Luis Lages

VCW 4 ITQB: Revitalizing Seminars

Applying the Value Creation Wheel to address low seminar attendance at ITQB, focusing on format changes and enhanced communication to foster participation.

Read More
Tourism, Brand Management, Leisure Management, Consumer Behavior & Neuromarketing, Digital Marketing, Marketing, Media Luis Lages Tourism, Brand Management, Leisure Management, Consumer Behavior & Neuromarketing, Digital Marketing, Marketing, Media Luis Lages

VCW 4 Impromix: Attracting a Bigger Audience

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

Read More
Real Estate, Marketing, Digital Marketing, Customer Centric, Business Development Luis Lages Real Estate, Marketing, Digital Marketing, Customer Centric, Business Development Luis Lages

VCW for Bleisured: Attracting New Homeowners

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting new homeowners to work with Bleisured, a property management company in Lisbon. The team developed two primary solutions: targeting Golden Visa communities online and implementing a referral program.

Read More