Real-life applications of the Value Creation Wheel

Business Applications of VCW

Tourism, Brand Management, Leisure Management, Consumer Behavior & Neuromarketing, Digital Marketing, Marketing, Media Luis Lages Tourism, Brand Management, Leisure Management, Consumer Behavior & Neuromarketing, Digital Marketing, Marketing, Media Luis Lages

VCW 4 Impromix: Attracting a Bigger Audience

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

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Tourism, Well-Being, Sustainability, Hospitality, Consumer Behavior & Neuromarketing Luis Lages Tourism, Well-Being, Sustainability, Hospitality, Consumer Behavior & Neuromarketing Luis Lages

VCW for BioVilla: Expanding Demand and Attracting International Professionals Through Enhanced Event Offerings

This project utilizes the Value Creation Wheel (VCW) framework to address two key challenges for BioVilla: identifying activities that will increase demand and attracting international professionals to host events, thereby solidifying BioVilla's position as an international sustainability center.

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Tourism, Well-Being, Leisure Management, Hospitality, Business Development, Marketing Luis Lages Tourism, Well-Being, Leisure Management, Hospitality, Business Development, Marketing Luis Lages

VCW for BioVilla: Attracting International Professionals to Enhance Sustainability Events

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting international professionals to BioVilla, a consumer cooperative in Portugal, to host sustainability-focused events. The project focuses on enhancing BioVilla's digital presence and creating a compelling marketing strategy.

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