Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 Impromix: Attracting a Bigger Audience

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

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VCW for BioVilla: Attracting International Professionals to Enhance Sustainability Events

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting international professionals to BioVilla, a consumer cooperative in Portugal, to host sustainability-focused events. The project focuses on enhancing BioVilla's digital presence and creating a compelling marketing strategy.

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