VCW 4 Livros Pangea: Finding Customers for Luxury Book
Strategies to increase sales of Livros Pangea's handcrafted books.
How to Find Customers to Sell the Books Already Produced?
This project addresses the challenge of how Livros Pangea can find customers for their already produced luxury books, utilizing the Value Creation Wheel (VCW) framework.
Overview:
Livros Pangea, a family business producing luxury editions of books, faced the challenge of low sales despite high-quality production. The team used the VCW framework to develop strategies to increase customer acquisition, focusing on improving online presence and building strategic partnerships.
Application and Process:
The process began with a diagnostic phase, understanding Livros Pangea's background and the challenge. The core challenge was defined: finding customers for existing books. The team then generated ideas and filters through brainstorming and stakeholder interviews. The POCR method was used to refine these ideas and filters. Through VCF, the team narrowed down potential solutions, focusing on website improvements and a partnership with Casa Fernando Pessoa.
Key Takeaways:
Website and Digital Presence Improvement: Enhancing the website with an "About Us" section, a 3D flipbook, and improved mobile friendliness is crucial.
Social Media Engagement: Increasing engagement on Facebook and creating a dedicated Instagram page for Livros Pangea can expand reach.
Partnership with Casa Fernando Pessoa: Displaying and selling books at Casa Fernando Pessoa and hosting events can attract target customers.
Stakeholder Involvement: Engaging with industry experts, book enthusiasts, and the key decision-makers provided valuable insights.
Target Audience: Focusing on collectors, Fernando Pessoa enthusiasts, high-income customers, and book enthusiasts is key.
Conclusion:
The VCW framework effectively guided Livros Pangea in developing strategies to increase sales, demonstrating the methodology's effectiveness in addressing challenges faced by small businesses in niche markets.