VCW for NextLand: Providing Relevant Data to the Forestry Industry
Optimizing forestry certification processes using Earth observation data.
How can relevant data be provided to actors in the Forestry industry already spending money on R&D?
This project explores how NextLand can leverage Earth observation data to provide valuable services to actors in the forestry industry who are already investing in R&D, utilizing the Value Creation Wheel (VCW) framework.
Overview:
NextLand aimed to address the challenges faced by certification companies in the forestry industry, particularly in data collection for certification processes. The team utilized the VCW framework to develop a solution that leverages Earth observation data to optimize these processes, reduce costs, and provide more comprehensive information.
Application and Process:
The process began with a diagnostic phase, analyzing the forestry industry, potential clients, and their needs. The core challenge was defined: providing relevant data to actors already spending money on R&D. The team then generated ideas and filters through research and brainstorming. The POCR method was used to refine these ideas and filters. Through VCF, the team narrowed down potential solutions, focusing on providing a platform with Earth observation data to streamline certification processes.
Key Takeaways:
Earth Observation Data: Leveraging this data can significantly optimize forestry certification processes, providing cost and time savings.
Focus on Certification Companies: Targeting certification companies allows NextLand to address a specific need within the forestry industry.
Platform Development: Developing a user-friendly platform to access and utilize Earth observation data is crucial for success.
Cost Reduction and Efficiency: The proposed solution offers significant cost reductions and increased efficiency for certification companies.
Collaboration and Partnerships: Partnering with key players in the Earth observation and forestry sectors is essential for project implementation.
Conclusion:
The VCW framework effectively guided NextLand in developing a solution to address the data needs of the forestry industry, demonstrating the methodology's effectiveness in identifying and capturing value within a specific market segment.