Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW for NextLand: Reaching 10% of the Italian Agriculture Market

This project focuses on developing a go-to-market strategy for NextLand to capture 10% of the Italian agriculture market by 2022, utilizing the Innovation Value Creation Wheel (VCW) framework, with a focus on public authorities as clients.

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VCW for TTB: Preserving Biodiversity in Victoria, Australia

TTB, a startup focused on biodiversity preservation, utilizes the VCW framework to identify Victoria, Australia, as the most suitable geographic market for its Earth Observation (EO) service. The service aims to provide crucial information to enable the implementation of biological corridors and protect endangered species.

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