Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 GTA: Solar Energy Site Optimization

GTA applies the Value Creation Wheel to identify the optimal international market for its Earth Observation-based services, targeting solar energy companies in Victoria, Australia.

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VCW 4 FTA: Wind Energy Optimization in Germany

FTA uses the Value Creation Wheel to identify Lower Saxony, Germany, as the optimal market for its Earth Observation-based wind resource assessment service, targeting wind farm developers and planners.

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VCW 4 Anygo: Driving Car Sharing Adoption in Belgrade

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.

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