VCW for Net4CO2: Prioritizing Research Lines for Competitive Carbon Capture, Utilization, and Desalination
Strategies to prioritize impactful research lines for Net4CO2 in the competitive Carbon Capture, Utilization, and Desalination (CCUD) industry.
Which research lines should Net4CO2 prioritize for competitive Carbon Capture, Utilization, and Desalination?
This project addresses the challenge of prioritizing the most impactful research lines for Net4CO2, a leading organization in the carbon capture industry, utilizing the Value Creation Wheel (VCW) framework.
Overview:
Net4CO2 sought to prioritize its research lines to develop a successful go-to-market strategy. The team used the VCW framework to evaluate potential solutions, focusing on carbon capture, utilization, and desalination technologies.
Application and Process:
The process began with a diagnostic phase, analyzing the climate tech industry, the competitive landscape, and Net4CO2's internal capabilities. The core challenge was defined: prioritizing research lines for competitive CCUD. The team then generated filters and evaluated existing research lines using the POCR method. Through VCF, the team narrowed down potential solutions, focusing on the most impactful research lines aligned with market demands and Net4CO2's strengths.
Key Takeaways:
Industry Analysis: Conduct a thorough analysis of the climate tech industry, including competitive rivalry, market trends, and regulatory landscapes.
Stakeholder Engagement: Identify and engage key stakeholders, including government agencies, industry partners, and research institutions.
Technology Prioritization: Evaluate research lines based on market potential, technological feasibility, and alignment with Net4CO2's strategic objectives.
Value Creation Funnel: The VCW funnel effectively narrowed down potential research lines to the most impactful and feasible options.
Strategic Alignment: Ensure that prioritized research lines align with Net4CO2's mission of promoting a sustainable CO2 circular economy.
Conclusion:
The VCW framework effectively guided Net4CO2 in prioritizing its research lines, demonstrating the methodology's effectiveness in helping organizations make strategic decisions in complex and competitive industries.