VCW for the Naval School: Increasing Qualified Applicants
Strategies to increase the number of qualified applicants to the Portuguese Naval School.
How can the Naval School increase the number of qualified participants?
This project addresses the challenge of increasing the number of qualified applicants to the Portuguese Naval School, utilizing the Value Creation Wheel (VCW) framework.
Overview:
The Portuguese Naval School sought to address the decreasing number of qualified applicants. The team used the VCW framework to develop a comprehensive strategy to increase applicant numbers, focusing on enhancing the school's online presence and leveraging social media platforms, particularly TikTok.
Application and Process:
The process began with a diagnostic phase, analyzing the challenges faced by the Naval School and the external factors influencing recruitment. The core challenge was defined: increasing the number of qualified applicants. The team then generated ideas and filters through brainstorming, stakeholder interviews, and surveys. The POCR method was used to refine these ideas and filters. Through VCF, the team narrowed down potential solutions, focusing on enhancing online presence and leveraging social media, particularly TikTok.
Key Takeaways:
Social Media Engagement: Utilize social media platforms, particularly TikTok, to reach a wider audience of potential applicants and showcase the Naval School's offerings.
Content Strategy: Develop engaging content, including day-to-day videos, student and teacher interviews, and interactive content, to attract and resonate with Gen Z.
Student Involvement: Encourage student participation in content creation and outreach to foster a sense of community and authenticity.
Transparency and Simplicity: Ensure a transparent and simple application process to facilitate ease of access for potential applicants.
Value Creation Funnel: The VCW funnel effectively narrowed down a large number of ideas to the most feasible and impactful solution.
Conclusion:
The VCW framework effectively guided the Naval School in developing a strategy to increase the number of qualified applicants, demonstrating the methodology's effectiveness in helping organizations address recruitment challenges and achieve growth objectives.