VCW 4 AF7: Real-Time Fishing Monitoring
Leveraging Earth observation data to combat illegal fishing and protect marine ecosystems.
Which is the most attractive geographical market for our Start-Up AF7 to operate in the field of fishing monitoring and characterization of fishing areas?
This project utilizes the Value Creation Wheel (VCW) to identify the optimal geographical market for AF7, a startup offering real-time fishing monitoring services using Earth observation data.
Overview:
AF7 aims to address the challenges of illegal, unreported, and unregulated (IUU) fishing by providing governments with real-time monitoring and analysis of fishing activities. The team used the VCW framework to analyze the market, competitors, and potential solutions, ultimately selecting Brittany, France, as the initial target market.
Application of the VCW:
Discover Value: Identified the challenge of IUU fishing and the need for real-time monitoring. Defined the target customer as government agencies and environmental organizations.
Create Value: Generated ideas and solutions, including leveraging Earth observation data, AI, and partnerships with technology providers.
Validate Value: Used the POKER method to refine and select the most relevant criteria for market selection, including fishing territory, endangered species, and digital readiness.
Capture Value: Applied the criteria through a Value Creation Funnel (VCF) and Multi-Criteria Decision Analysis (MCDA) to identify Brittany, France, as the target market.
Consolidate Value: Developed a prototype platform, defined pricing strategies, and outlined a plan for customer acquisition and growth.
Key Takeaways:
Earth Observation for Sustainable Fishing: Earth observation data, combined with AI and advanced analytics, can provide valuable insights for monitoring fishing activities and combating IUU fishing.
Brittany as an Ideal Market: Brittany's extensive coastline, strong fishing industry, and commitment to environmental protection make it an attractive market for AF7.
Government Partnerships: Collaborating with government agencies is crucial for effective implementation and enforcement of sustainable fishing practices.
Data-Driven Decision Making: AF7's platform provides real-time data and analysis, enabling informed decision-making and timely interventions to protect marine ecosystems.
Scalability and Expansion: The platform is designed to be scalable, allowing AF7 to expand its services to other regions and address the global challenge of IUU fishing.
Conclusion:
AF7's application of the VCW framework demonstrates the potential of Earth observation technology to address the critical issue of IUU fishing. The project highlights the importance of a structured and collaborative approach to solution development, involving stakeholders from government, industry, and technology sectors. By providing real-time monitoring and analysis, AF7 empowers authorities to protect marine ecosystems and ensure the long-term sustainability of the fishing industry.