VCW 4 DA2: Sustainable Aquaculture Solutions in Málaga, Spain
Launching an Earth Observation-driven platform in Málaga to optimize aquaculture practices and promote sustainability.
Which is the most attractive geographical market for our start-up, DA2, on the New Aquaculture industry?
DA2, a Portuguese startup, utilizes the VCW framework to identify Málaga, Spain, as the most attractive market for its Earth Observation (EO) services, aimed at providing comprehensive data and insights to aquaculture enterprises.
Overview
DA2 aims to eliminate unsustainable aquaculture practices by offering EO-based advice and monitoring services. The team used the VCW framework to conduct a thorough analysis, ultimately selecting Málaga, Spain, due to its favorable regulatory environment, strong aquaculture industry, and potential for partnerships.
Application
The project began with an analysis of the aquaculture industry, highlighting the role of EO technology in optimizing site selection, monitoring environmental impact, and mitigating risks. The team defined KPIs related to customer acquisition, partnerships, and financial performance. Through brainstorming and research, they generated 193 potential solutions (countries) and 53 filters. The POKER method helped refine and prioritize these, leading to the selection of key filters such as coastal area, illegal fishing regulation, and innovation index. The value creation funnel, applied to both global and local levels, led them to choose Spain, and specifically Málaga, as the optimal market. The team then conducted a competitive analysis, developed a prototype platform, and designed a marketing mix and pricing strategy. The implementation plan included hiring, platform development, and partnership building.
Key Takeaways
EO Data Enhances Sustainability: Earth Observation data provides valuable insights for improving aquaculture management and reducing environmental impact.
Spain Offers Favorable Conditions: Spain's strong aquaculture industry, supportive regulations, and investment in space technology make it an attractive market.
Málaga Presents Unique Opportunities: Málaga's aquaculture production, potential partnerships, and commitment to sustainability make it an ideal location.
Partnerships Drive Market Access: Collaborating with government agencies and established players facilitates market entry and customer acquisition.
Comprehensive Services Create Value: Combining EO data analysis, risk assessment, and monitoring services provides a valuable solution for aquaculture enterprises.
Conclusion
DA2's strategic use of the VCW framework highlights the importance of thorough market analysis and data-driven decision-making. By focusing on the specific needs of the Málaga aquaculture industry and leveraging partnerships, DA2 is well-positioned to launch a successful EO service that promotes sustainable and efficient aquaculture practices.