VCW 4 CA3: Sustainable Aquaculture Consulting in Nordland, Norway
Launching an Earth Observation-driven consulting firm to enhance sustainable aquaculture practices in Nordland, Norway.
What is the most attractive geographical market to launch CA3 as a sustainable aquaculture consulting firm?
CA3, a sustainable aquaculture consulting firm, utilizes the VCW framework to identify Nordland, Norway, as the most attractive market for its Earth Observation (EO) and consulting services, aimed at improving aquaculture sustainability and efficiency.
Overview
CA3 aims to address the negative externalities of aquaculture by combining EO data with specialized consulting services. The team used the VCW framework to identify the most attractive geographical market, ultimately selecting Nordland, Norway, due to its leading role in salmon production and commitment to sustainable aquaculture.
Application
The project began with an analysis of the aquaculture industry's challenges and the potential of EO technology. The team defined their mission and vision, focusing on sustainability and data-driven solutions. Through brainstorming and research, they generated 193 potential solutions (countries) and 78 filters. The POKER method helped refine and prioritize these, leading to the selection of 11 global filters. The value creation funnel, applied to global and local levels, led them to choose Norway, and specifically Nordland county. The team then conducted an STP analysis, developed a prototype platform (MARIO), and designed a marketing mix and pricing model. The implementation plan included hiring, platform development, and phased market entry.
Key Takeaways
Sustainability is Paramount: Addressing the environmental impact of aquaculture is crucial for long-term viability.
EO Data Enables Informed Decisions: Earth Observation data provides valuable insights for improving aquaculture management and sustainability.
Norway Leads in Sustainable Aquaculture: Norway's strong aquaculture industry and commitment to sustainability make it an ideal market.
Nordland Offers Strategic Advantages: Nordland's extensive coastline, high production volume, and green light status make it an attractive location.
Integrated Services Provide Unique Value: Combining EO data, IoT sensors, and consulting services creates a comprehensive solution for aquaculture operators.
Conclusion
CA3's strategic use of the VCW framework demonstrates how a data-driven approach can lead to informed market selection and service development. By focusing on the specific needs of the Norwegian aquaculture industry, CA3 is well-positioned to launch a successful consulting firm that promotes sustainable and efficient fish production.