Real-life applications of the Value Creation Wheel

Business Applications of VCW

VCW 4 PDB: Flood Prevention and Management

This project utilizes the Value Creation Wheel (VCW) to identify the most attractive geographical market for PDB, a startup distributing an Earth Observation (EO) based flood modeling software.

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VCW 4 BF6: Marine Environment Monitoring

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for BF6, a startup offering Earth Observation (EO) services to support environmental regulations in the marine environment.

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VCW 4 AF8: Sustainable Fishing Surveillance

This project employed the Value Creation Wheel (VCW) to determine the most important geographical market for AF8, a startup specializing in monitoring fishing activities through Earth observation and complementary technologies.

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VCW 4 AF7: Real-Time Fishing Monitoring

This project utilizes the Value Creation Wheel (VCW) to identify the optimal geographical market for AF7, a startup offering real-time fishing monitoring services using Earth observation data.

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VCW for BF5: Expanding Services for Sustainable Fishing

This project utilizes the Value Creation Wheel (VCW) framework to determine the best geographical market for BF5 to expand its services related to fishing area characterization, fish provenance, eco-labeling, and tourism impact assessment.

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VCW for Everis and Imprensa Nacional Casa da Moeda (INCM): Building an Innovation Culture

This project demonstrates how Everis, a consulting company, used the Value Creation Wheel (VCW) framework to help INCM (the Portuguese Mint) develop an innovation culture and improve organizational efficiency. The project focused on a specific problem: reducing costs.

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VCW for KITV: Predicting Earthquake Occurrences Using Earth Observation Technology

This project utilizes the Value Creation Wheel (VCW) framework to develop a solution for predicting earthquake occurrences using Earth Observation (EO) technology. The analysis focuses on leveraging satellite imagery, advanced analytics, and partnerships to provide accurate and timely earthquake predictions.

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VCW for DEIMOS Engenharia: Identifying the Most Attractive International Market for MyFARM

This project utilizes the Value Creation Wheel (VCW) framework to identify the most attractive international market for MyFARM, an irrigation decision support system developed by DEIMOS Engenharia. The analysis focuses on a structured, stakeholder-driven approach to market selection.

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VCW for DCG Lab Academy: Expanding into the Pension Funds Industry

This project utilizes the Value Creation Wheel (VCW) framework to identify the most suitable industry for DCG Lab Academy, an education technology company, to expand into and achieve 500,000 euros in revenue by the end of 2024. The analysis focuses on the pension funds industry.

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VCW for Cuckoo: Global Market Expansion and International Market Selection

This project applies the Value Creation Wheel (VCW) framework to address two key challenges faced by Cuckoo: identifying a low-cost global market expansion strategy and determining the most attractive international market. The analysis focuses on leveraging sports events for promotion and selecting the United States as the target market.

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Luis Lages Luis Lages

VCW for BTA: Identifying the Most Attractive Geographic Market

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographic market for BTA to launch its Earth Observation (EO)-based risk assessment service for critical infrastructure. The analysis focuses on identifying a market with a high concentration of critical infrastructure and a government receptive to innovative solutions.

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VCW Application at Colégio Sagrado Coração de Maria

This project explores the impact of applying the Value Creation Wheel (VCW) framework at Colégio Sagrado Coração de Maria to address the challenge of improving school food services. The analysis focuses on the co-creation process involving students, parents, and school staff.

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VCW for CMPJ: Raising Financial Resources for the New Facility

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of raising financial resources to support the children/adolescents in the new CMPJ facility. The analysis focuses on implementing a co-creation process to identify and prioritize fundraising strategies.

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VCW for MTB Start-Up: Launching the City Morphology EO Service in Amman, Jordan

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive market for MTB Start-Up to launch its City Morphology Earth Observation (EO) service. The analysis focuses on identifying a market with a significant need for urban planning solutions and a high concentration of NGOs and research organizations.

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VCW for Cartão Solidário: Expanding Client Base and Corporate Partnerships

This project utilizes the Value Creation Wheel (VCW) framework to develop a strategy for Cartão Solidário to attract more clients and corporate partners. The focus is on leveraging supermarket partnerships to enhance the card's reach and impact.

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VCW for ITA: Launching Earth Observation Border Security Control in Turkey

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for ITA to launch its Earth Observation (EO) border security control service. The analysis focuses on identifying a market with significant border security challenges and the financial capacity to implement ITA's solution.

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VCW for Bleisured: Attracting New Homeowners

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting new homeowners to work with Bleisured, a property management company in Lisbon. The team developed two primary solutions: targeting Golden Visa communities online and implementing a referral program.

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VCW for BioVilla: Expanding Demand and Attracting International Professionals Through Enhanced Event Offerings

This project utilizes the Value Creation Wheel (VCW) framework to address two key challenges for BioVilla: identifying activities that will increase demand and attracting international professionals to host events, thereby solidifying BioVilla's position as an international sustainability center.

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VCW for TTB: Preserving Biodiversity in Victoria, Australia

TTB, a startup focused on biodiversity preservation, utilizes the VCW framework to identify Victoria, Australia, as the most suitable geographic market for its Earth Observation (EO) service. The service aims to provide crucial information to enable the implementation of biological corridors and protect endangered species.

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