This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of low fan engagement with Benfica's current mobile app. The team identified six key features to enhance the app and increase fan engagement, both locally and internationally.

DA1, a startup focused on sustainable aquaculture, utilizes the VCW framework to identify Norway as the most attractive market for its Earth Observation (EO) services, aimed at providing comprehensive data and insights to offshore aquaculture operations.

DA2, a Portuguese startup, utilizes the VCW framework to identify Málaga, Spain, as the most attractive market for its Earth Observation (EO) services, aimed at providing comprehensive data and insights to aquaculture enterprises.

CA3, a sustainable aquaculture consulting firm, utilizes the VCW framework to identify Nordland, Norway, as the most attractive market for its Earth Observation (EO) and consulting services, aimed at improving aquaculture sustainability and efficiency.

CA4 utilizes the VCW framework to identify Scotland as the most attractive market for its Earth Observation (EO) service, aimed at providing comprehensive data and insights to aquaculture farms.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.

Launching an Earth Observation service to track and reduce air pollution in Henan, China, empowering governments and corporations to improve air quality.

RevoCrop provides Earth Observation solutions for optimized crop planning. Improve water usage, yields, and sustainability for large farms in Andalusia, Spain.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting international professionals to BioVilla, a consumer cooperative in Portugal, to host sustainability-focused events. The project focuses on enhancing BioVilla's digital presence and creating a compelling marketing strategy.

C3A provides understandable Earth Observation reports for agriculture in New South Wales. Enhance water efficiency and contribute to sustainable food production.

NextLand can enhance agricultural practices with improved satellite image resolution. Target large European food companies for precision farming and increased sustainability.

This project aimed to develop a comprehensive solution for agricultural associations using the VCW framework. The team analyzed market needs, identified key stakeholders, and formulated a digital platform and educational program. The process involved extensive market research, stakeholder interviews, and iterative refinement, resulting in a solution designed to enhance production optimization and risk transparency for farmers.

Innovative student projects showcase the application of the Value Creation Wheel (VCW) method to Ab durch die Hecke, a German gardening startup. The projects focus on diversifying revenue streams to address seasonality challenges, proposing garden consulting services and a plant nursery as strategic solutions.