VCW 4 IPO-Porto: Doctor Involvement in Outcomes Research
Strategies to increase doctor participation in the IPO-Porto's Outcomes Research Lab.
How to involve doctors in the outcomes research lab of IPO-Porto?
This project addresses the challenge of increasing doctor involvement in the IPO-Porto's Outcomes Research Lab, utilizing the Value Creation Wheel (VCW) framework to develop effective strategies.
Overview:
The IPO-Porto aimed to enhance its Outcomes Research Lab by increasing doctor involvement in systematic clinical outcome measurement. The team employed the VCW framework to identify and implement strategies that would motivate doctors to participate in data collection and research. The process focused on understanding doctor motivations, generating potential solutions, and validating their effectiveness.
Application and Process:
The process began with a diagnostic phase, analyzing the current state of doctor involvement and researching best practices. The creation phase involved generating potential solutions, such as providing financial incentives, minimizing impact on clinical practice, and involving doctors in project design. The POCR method was used to validate and refine these solutions. The capture phase involved applying the value creation funnel to select the most promising strategies, which were then implemented.
Key Takeaways:
Doctor Motivation: Understanding doctor motivations, such as improving patient care and enhancing professional reputation, is crucial for increasing involvement.
Project Design and Implementation: Involving doctors in project design and implementation increases their sense of ownership and commitment.
Data Relevance: Providing doctors with relevant, real-world data enhances the perceived value of their participation.
Minimizing Impact: Minimizing the impact of data collection on doctors' clinical practice reduces resistance.
Phased Implementation: Testing the project with a few drugs initially allows for refinement and demonstrates feasibility.
Conclusion:
The VCW framework effectively guided the IPO-Porto in developing strategies to increase doctor involvement in its Outcomes Research Lab, demonstrating the methodology's effectiveness in addressing complex healthcare challenges.