This project addresses the challenge of changing consumer perceptions, segmenting product lines, and targeting the appropriate audience for Mazillo, a Bulgarian cosmetics company, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of increasing cardholder awareness and engagement with Mastercard in Portugal, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of how Livros Pangea can find customers for their already produced luxury books, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of how Lamborghini can secure continued success by retaining and acquiring customers amidst the challenges of electrification, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of identifying the best European country for Klimt Arthaus to target for customer acquisition, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of identifying the best strategy for Joanie Mertisch Distribuição to add a new category in the selective cosmetics segment, utilizing the Value Creation Wheel (VCW) framework.

This project addresses the challenge of Impromix, an improvisational theatre group, seeking to attract a bigger audience, utilizing the Value Creation Wheel (VCW) framework to develop a strategic approach.

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for BF6, a startup offering Earth Observation (EO) services to support environmental regulations in the marine environment.

This project utilizes the Value Creation Wheel (VCW) framework to identify the most suitable industry for DCG Lab Academy, an education technology company, to expand into and achieve 500,000 euros in revenue by the end of 2024. The analysis focuses on the pension funds industry.

This project explores the impact of applying the Value Creation Wheel (VCW) framework at Colégio Sagrado Coração de Maria to address the challenge of improving school food services. The analysis focuses on the co-creation process involving students, parents, and school staff.

This project utilizes the Value Creation Wheel (VCW) framework to develop a strategy for Cartão Solidário to attract more clients and corporate partners. The focus is on leveraging supermarket partnerships to enhance the card's reach and impact.

This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for ITA to launch its Earth Observation (EO) border security control service. The analysis focuses on identifying a market with significant border security challenges and the financial capacity to implement ITA's solution.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting new homeowners to work with Bleisured, a property management company in Lisbon. The team developed two primary solutions: targeting Golden Visa communities online and implementing a referral program.

TTB, a startup focused on biodiversity preservation, utilizes the VCW framework to identify Victoria, Australia, as the most suitable geographic market for its Earth Observation (EO) service. The service aims to provide crucial information to enable the implementation of biological corridors and protect endangered species.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of low fan engagement with Benfica's current mobile app. The team identified six key features to enhance the app and increase fan engagement, both locally and internationally.

Anygo, a car sharing service launched in Belgrade, Serbia, faced low adoption among locals. This project employed the VCW framework to develop a B2C marketing communication strategy focused on social media marketing and on-car advertising to increase awareness and understanding of car sharing.

Launching an Earth Observation service to track and reduce air pollution in Henan, China, empowering governments and corporations to improve air quality.

This project utilizes the Value Creation Wheel (VCW) framework to address the challenge of attracting international professionals to BioVilla, a consumer cooperative in Portugal, to host sustainability-focused events. The project focuses on enhancing BioVilla's digital presence and creating a compelling marketing strategy.

C3A provides understandable Earth Observation reports for agriculture in New South Wales. Enhance water efficiency and contribute to sustainable food production.