This project utilizes the Value Creation Wheel (VCW) framework to determine the most attractive geographical market for ITA to launch its Earth Observation (EO) border security control service. The analysis focuses on identifying a market with significant border security challenges and the financial capacity to implement ITA's solution.

TTB, a startup focused on biodiversity preservation, utilizes the VCW framework to identify Victoria, Australia, as the most suitable geographic market for its Earth Observation (EO) service. The service aims to provide crucial information to enable the implementation of biological corridors and protect endangered species.

Launching an Earth Observation service to track and reduce air pollution in Henan, China, empowering governments and corporations to improve air quality.

RevoCrop provides Earth Observation solutions for optimized crop planning. Improve water usage, yields, and sustainability for large farms in Andalusia, Spain.

C3A provides understandable Earth Observation reports for agriculture in New South Wales. Enhance water efficiency and contribute to sustainable food production.

NextLand can enhance agricultural practices with improved satellite image resolution. Target large European food companies for precision farming and increased sustainability.

This project aimed to develop a comprehensive solution for agricultural associations using the VCW framework. The team analyzed market needs, identified key stakeholders, and formulated a digital platform and educational program. The process involved extensive market research, stakeholder interviews, and iterative refinement, resulting in a solution designed to enhance production optimization and risk transparency for farmers.