VCW for Surf Academia: Sustainable Growth with 7-Level Method
Strategies for Surf Academia to achieve sustainable growth through its 7-level teaching method.
How can Surf Academia grow with its own 7-level teaching method?
This project focuses on developing strategies for Surf Academia to attract more customers and achieve sustainable growth, leveraging its unique 7-level teaching method, utilizing the Value Creation Wheel (VCW) framework.
Overview:
Surf Academia, a surf school in Portugal, aimed to increase its customer base and achieve sustainable growth. The team used the VCW framework to develop strategies focusing on website improvements, marketing, and targeting new customer segments.
Application and Process:
The process began with a background analysis, understanding Surf Academia's operations, market dynamics, and competitors. The core challenge was defined: Surf Academia does not reach enough new customers to grow sustainably. The team then generated ideas and filters through stakeholder interviews and brainstorming. The POCR method was used to refine these ideas and filters. Through VCF, the team narrowed down potential solutions, focusing on website improvements, advertising, targeting tourists, and corporate events.
Key Takeaways:
Website Improvements: Enhance the website with multilingual support, clear pricing, visual content, and a booking system.
Targeted Marketing: Utilize Google Ads, tourism websites, and social media to reach potential customers.
Tourist Focus: Develop partnerships with hotels and travel agencies to attract surf tourists, highlighting the 7-level teaching method.
Corporate Events: Offer surf lessons for corporate team-building events, creating new revenue streams.
Value Creation Funnel: The VCW funnel effectively guided the team towards the most promising ideas, filtering out those that did not align with Surf Academia's goals and resources.
Conclusion:
The VCW framework effectively guided Surf Academia in developing a comprehensive strategy to attract more customers and achieve sustainable growth. The proposed solutions, focusing on website improvements, targeted marketing, and new customer segments, align with Surf Academia's goals and resources, demonstrating the methodology's effectiveness in helping businesses address growth challenges.