VCW for Surf Academia: Developing a Luxury Postel
Strategies for Surf Academia to achieve sustainable growth through its 7-level teaching method.
How to develop Surf Academia with a budget of €1.6million?
This project focuses on developing Surf Academia's potential with a €1.6 million budget, utilizing the Value Creation Wheel (VCW) framework.
Overview:
Surf Academia, led by professional surfer João Macedo, aimed to expand its services and reach its full potential. The team used the VCW framework to develop a luxury "postel" concept (a blend of posh and hostel) and enhance brand awareness.
Application and Process:
The process began with a diagnostic phase, analyzing Surf Academia's current situation, market opportunities, and challenges. The core challenge was defined: developing Surf Academia's potential with a fixed budget of €1.6 million. The team then generated ideas and filters through stakeholder interviews and brainstorming. The POCR method was used to refine these ideas and filters. Through VCF, the team narrowed down potential solutions, focusing on the eco-friendly luxury postel concept and enhanced marketing.
Key Takeaways:
Eco-Friendly Luxury Postel: Develop a unique accommodation concept that combines luxury and hostel elements, catering to surf enthusiasts.
Enhanced Brand Awareness: Improve social media presence, website functionality, and introduce official merchandising to increase brand visibility.
Stakeholder Engagement: Engage with a wide range of stakeholders, including investors, clients, and local authorities, to gather insights and ensure project success.
Infrastructure Development: Invest in building and furnishing the postel, creating a comfortable and trendy environment.
Human Resources Management: Train existing staff and potentially hire new staff to manage the postel and provide excellent customer service.
Value Creation Funnel: The VCW funnel effectively guided the team towards the most promising ideas, filtering out those that did not align with Surf Academia's goals and resources.
Business Model:
Key Partnerships: Investors, logistic partners, local authorities, suppliers, tourism agencies, booking platforms.
Cost Structure: Fixed costs (construction), variable costs (wages, maintenance, marketing).
Key Activities: Lodging, surf lessons, personal training, wellness services, transportation.
Key Resources: Infrastructure, capital, human resources.
Value Proposition: Unique accommodation, 7-level surf method, professional owner, trendy environment.
Revenue Streams: Accommodation, surf lessons, merchandise.
Conclusion:
The VCW framework effectively guided Surf Academia in developing a comprehensive strategy to expand its services and enhance its brand. The proposed postel concept and marketing initiatives align with Surf Academia's goals and resources, demonstrating the methodology's effectiveness in helping businesses develop innovative solutions and achieve sustainable growth.