Value Creation Wheel Roundtables

24th

Roundtable: How to create value using marktech as a strategy
Chair: Carlos Sá, APPM
Speakers: Frank Sullivan
João Filipe Torneiro, Nova SBE

Roundtable: How to create value using Sustainable Development Goals as innovation catalysts
Chair: Carlos Bhatt, CTT Portugal
Speakers: Pedro Brás da Silva, Deloitte
Maria Rebelo, CTT Portugal
Rita Casimiro, Maze Impact
João da Piedade, Portuguese Naval Staff

Roundtable: How can open innovation drive human-centric sustainable value creation in companies
Chair: Cristina Borges Correia, PRIO
Speakers: Ernesto Pedrosa, Automaise
Andreia Fernandes, EIT InnoEnergy
Tomás Archer de Carvalho, iMatch
Cláudia Grazina Figueira, Grupo Nabeiro

Roundtable: How to create value through open innovation
Chair: Soraya Gadit, Inocrowd
Speakers: Leandro Pereira, Winning
Pedro Taborda, Caixa Geral de Depósitos
Gisela Garcia, Volkswagen Autoeuropa

Roundtable: How to create value through law, ethics and transparency
Chair: Leonor Rossi, Nova SBE
Speakers: Patrícia V. Silva, Nova SBE
Triona Kelly, Mason Hayes & Curran
João A. Azevedo, Ministry of Education
Catarina Grosso, Nova SBE

Roundtable: How to create value through transversal advanced courses for development in Global South Regions
Chair: Ana Ribeiro, ISA ULisboa
Speakers: Olívia Bina, ICS-ULisboa
Maria Hermínia Cabral, Gulbenkian
Luís Mira da Silva, ICS-ULisboa
Teresa Melo, ICS-ULisboa

Roundtable: How to create value in the social economy
Chair: André Leite, Traço de União
Speakers: Teresa Pinheiro, CERCICA
Luis Besugo, APPACDM Lisboa
Fátima Duarte, CERCI Lisboa
João Cadima, SCML

Roundtable: How to create value through academic technology addressing green and societal challenges
Chair: Dina Pereira, UBImedical
Speakers: João Leitão, UBI
Agnes Coquet, Univ Savoie Mont Blanc
Dario Peirone, University of Turin
Alexandra Petcu, West Univ of Timişoara
Cristina Ruiz, University of Zaragoza
Arnaud de Fontenelle, UPPA

Roundtable: How to create value to energy clients through data and technology
Chair: Alexandre Carneiro, Galp
Speakers: Filipe Marques, Credibom
Diamantino Costa, VP Solutions
Paulo Jorge Pinto Coelho, Kyndryl
Rita Pereira, Galp

Roundtable: How to create value using technology and data
Chair: Carlos Oliveira, Marketingmania
Speakers: Adelaide Leitão, DSPA
Duarte Begonha, McKinsey
Mário Figueiredo, LUMLIS
Sofia Couto da Rocha, Lusíadas Saúde

Roundtable: How to create value in the research ecosystem
Chair: Cristina Oliveira, MagIC
Speakers: Joana Lobo Antunes, IST
João F. Cruz, Champalimaud Research
Tatiana Lima Costa, ALMASCIENCE
Ana Ferreira, CICS.NOVA

Roundtable: How to create value using basic/fundamental science
Chair: Cecília Roque, Nova FCT
Speakers: Paula Videira, Nova FCT
João Conde, Nova Medical School
Jorge Santos, AqualnSilico

Roundtable: How to create value through social innovation & entrepreneurship
Chair: Ana Barros, PNO
Speakers: Ana Loureiro, EGF
Inês Sequeira, CASA DO IMPACTO
Gustavo Dalmarco, INES TEC
Catarina Martins, Maroong

Roundtable: How to create value when business fails
Chair: Carlos Diniz, DENTRAL
Speakers: Cristina Albuquerque, SAK
Duarte Mineiro, Armilar
Miguel Pina Martins, Science4You
Filipa Cotta, VdA

Roundtable: How to create value through innovation & entrepreneurship, decision making & problem solving
Chair: Irina Saur-Amaral, ISCA
Speakers: Rui Patrício, IADE
Manuel Gouveia, IPAM
Pedro Castro Henriques, Strongstep
Orlando Fontan, Universidade Europeia

Roundtable: How to create value through innovation & entrepreneurship, decision making & problem solving
Chair: Diogo Gonçalves, Nudge Portugal
Speakers: Kornel Klusoczki, Smart Worth
Megan Harrison, Momentum Money
Charlotte Duke, London Economics

Roundtable: How to create value in SMEs through innovation in small industries and alternative mechanisms of financing
Chair: Pedro Seabra, Nascente Capital
Speakers: Eusebio Martin, Aquisgran
Antonio Mendes Ferreira, United Group
José Fernando Figueiredo, AECM
Bernardo Meira, BlueCrow Venture Capital

Roundtable: How to create value through marketing innovation and innovation with marketing
Chair: Carlos Brito, University of Porto

Roundtable: How to create value with environmental sustainability and social responsibility in fisheries and aquaculture
Chair: Ana Paula Queiroga, M.I.T.

Roundtable: How to use eurofunding to create value in the blue economy, natural resources and environment
Chair: Miguel Toscano, Multicultual Sharing
Speakers: Sandra Isabel, DGPM
José Maia, Fundo August One
Nuno Dias, Sports Evolution Alliance

Roundtable: How to create value in international markets
Chair: Ana Lisboa, Polytechnic of Leiria
Speakers: Filipa Roldão, Renova
Luís Moura, AICEP
Tim Vieira, Brave Generation

Roundtable: How to create value in society using mindfulness to build trust and support mental health
Chair: Constança Casquinho, Nova SBE
Speakers: Paulo Borges
Nuno Lobo Antunes
Sara Trindade
Mariana Hortelã

Roundtable: How to create value in business sustainability
Chair: Marta Bicho, IPAM Speakers: Rita Nabeiro, Adega Mayor
Sofia Catarino, Pegada Verde

Roundtable: How to create value through marketing and costumer service
Chair: Cláudia Simões, University of Minho

Roundtable: How to create value through a sustainable corporate culture
Chair: Maria Julia Nunes, inSoul Speakers: Carolina Afonso, Gato Preto
João Lé, The Navigator Company
Marco Galinha, Grupo Bel
Paula Ribeiro, Sumol+Compal

Roundtable: How to create value through domestic and international marketing
Chair: João S. Oliveira, University of Essex
Speakers: José Novais Santos, ISEG
Ana Morgado, balance borderless
Carmo Macedo Caldeira, blaanc borderless
Ana Oliveira, Samsung

Roundtable: How to create value via agile & design-thinking approaches in the education sector
Chair: Radek Oros, FLI
Speakers: Ana Aguirre, Tazebaez
Sebastian Kernbach, HSG Life Design Lab
Christoph Ott, Quality Schools
Paul Magnuson, Leysin American School

Roundtable: How to create value in innovation & entrepreneurship
Chair: Ana Mendes, Porto Business School
Speakers: João Barros, Nexar Inc.
Alexandre Mendes, Subvisual
Carolina Amorim, EMOTAI
Joana Barros, Exeedme

Roundtable: How to create value through digital
Chair: Patrícia Rafael, EDP
Speakers: Allen Vasconcelos, EDP
Vasco Portugal, SENSEI
Pedro André Martins, SINGULARITY
Miguel Santo Amaro, COVERFLEX

Roundtable: How to create value in blue economy through impact finance
Chair: Manuel Nina, Goparity
Speakers: João Rito, Bluebio Alliance
Pedro Seixas, Aqualgae
Antonio Castel-Branco, Algarve Partner
Frederico Reis, Oceano Forum

Roundtable: How can Portugal create value through innovation at the sea
Chair: João Filipe Torneiro, Nova SBE
Speakers: Ruben Eiras, Fórum Oceano
Luís Miguel Sousa, Grupo Sousa
Victor Franco Correia, ESNIDH
Francisco Reis, Nova FCT

Roundtable: How to create value through music
Chair: Francisco Queiroz, Nova Music Club
Speakers: Rafaela Ribas, A Firma
Karla Campos, Live Experiences
Luís Montenegro, a.k.a Rapaz Ego

Roundtable: How to create value in the automobile industry
Chair: José Luís Abrantes, CISeD
Speakers: Jorge Silva, Huf-Group
Nuno Mendonça, University of Coimbra
Rui Araújo, Automotive Industry

Roundtable: How to create value through secondhand fashion Chair: Susana Costa e Silva, Católica Porto
Speakers: Elena Gasulla Tortajada, UBI
Joana Campos Silva, Consultant
António Paraíso, Consultant

Roundtable: How to create value through mergers, acquisitions and strategic alliances
Chair: Emanuel Gomes, Nova SBE Speakers: Paulo Pinho, Nova SBE
David García Peres, Deimos
João Pedro Delgado, Company
Yueling Zhou, Nova SBE

Roundtable: How to create value through place brands
Chair: João Henrique Costa, CEIT

25th

Roundtable: How to create value through nudging
Chair: João Castanheira, Nova Nudge Club
Speakers: Leonor Rossi, Nova SBE
Diogo Gonçalves, Nudge Portugal
Courtney Price, FAO
João Matos, CLOO

Roundtable: How to create value through behavioral decision making
Chair: Luis F. Martinez, Nova SBE
Speakers: Simoni Rohden IPAM
Fabrizio Esposito, Nova School of Law
António Sacavém, Universidade Europeia
João Franco, NBCC Academy

Roundtable: How to create value through innovation in technology
Chair: Rui Passo, Sport Lisboa e Benfica
Speakers: José Correia, HP Inc Portugal
Pedro Pinto Coelho, Andaria Financial
Isabel Reis, Dell Technologies
Rui Paiva, Mobileum Europe

Roundtable: How to create value through color
Chair: Luisa M. Martinez, IPAM
Speakers: Susan Fischer, Unbox Color
Rosa Alice Branco, ESAD
Joana Perry, ISMT
William Cantú, IPAM

Roundtable: How to create value through history? A past with a future.
Chair: Álvaro Ferreira da Silva, Nova SBE
Speakers: Paulo de Matos, ISCTE-IUL
Maria Lurdes Rosa, Nova FCSH
Dulce Freire, University of Coimbra

Roundtable: How to create value in economies and societies via historical knowledge
Chair: Maria Eugénia Mata, Nova SBE
Speakers: José Tavares, Nova SBE
David Justino, Nova FCSH
Helder A. Fonseca, University of Évora
José Luís Cardoso, Academy of Science

Roundtable: How to create value in public policies using microdata
Chair: Pedro Martins, Nova SBE
Speakers: Cristina Faro, IEFP
Ines Menezes, Design the Future
Maria João Costa, Ministry of Justice
Nuno Rodrigues, DGEEC

Roundtable: How to create value in tropical ecosystems to address food security concerns in the face of climate change
Chair: Maria Manuel Romeiras, ISA - ULisoa
Speakers: Lillian Barros, (IPB/CIMO)
Luís Goulão, ISA - Lisboa
Ana Ribeiro-Barros, ISA - ULisboa
José Lima Santos, ISA - ULisboa

Roundtable: How to create value through sustainable agriculture
Chair: Paula Amaral, BEL Group
Speakers: Isabel Ribeiro, Nutrifarms
Tayeb Mouhcine, BEL Group
André Antunes, MC
João Ferreira, Casa Mendes Gonçalves

Roundtable: How to create value through better investment decisions in the green economy
Chair: Gill Eapen, Decision Options
Speakers: Mihaela Ulieru, SingularityNET
Miguel Reynolds, Corkbrick
Selva Nadarajah, Univ of Illinois Chicago

Roundtable: How to create value in tourism through marketing
Chair: João Filipe Torneiro, Nova SBE
Speakers: Marta Salvador, NEST
Gonçalo Rebelo de Almeida, Vila Galé
Sofia Almeida, Universidade Europeia
Jorge Sobrado, Museu Cidade do Porto

Roundtable: How to create value in tourism through sustainability
Chair: Pedro Saraiva, Company

Roundtable: How to create value in tourism through innovation
Chair: Euclides Major, Nova SBE

Roundtable: How to create value using earth observation data
Chair: Rob Carrillo, EO4EU
Speakers: Vasileios Baousis, ECMWF
States Hadjiefthymiades, EO4EU
Dimitris Kaklis, DANAOS
Fabrizio Ferrucci, IES Solutions

Roundtable: How to create value in tourism through AI & XR
Chair: Sandra Loureiro, ISCTE
Speakers: João Monsanto, LARM
Eduardo Sarmento Ferreira, ISEG
Carlos Flavián, University of Zaragoza
Silvina Santana, University of Aveiro

Roundtable: How to create value in energy mature markets through innovation & problem solving
Chair: Hugo Pereira Ferreira, Galp
Speakers: Filipe Pedrosa, Amtrol - Alfa
Ewa Abramiuk-Lete, Liquid Gas Europe
Lius Monteiro, Bosch
Inês Garganta, Craftere

Roundtable: How to create value through energy transition and decarbonization
Chair: Marco Ferraz, Galp
Speakers: Tomás Loureiro, EDP
Hugo Matias, Net4CO2
Adélio Mendes, FEUP
Paula Vilarinho, University of Aveiro

Roundtable: How to create value from innovation applied to earth resources in the energy transition
Chair: João Casacão, Galp
Speakers: Luís Martins, CPMR
Patrícia Falé, DGEG
António Mateus, University of Lisbon
Júlio Carneiro, University of Évora

Roundtable: How to create value from mining in extreme environments
Chair: Paula V Morais, CEMMPRE
Speakers: Pedro Madureira, EMPEC
Vasco Mantas, UC Space
Pedro Farias, CEMMPRE
Vitor Correia, INTRAW

Roundtable: How to create value in tropical and Mediterranean forests
Chair: Cristina Máguas, CHANGE
Speakers: Carlos Pascoal Neto, RAIZ
Simone Vieira, University of Campinas
José Cardoso Pereira, ISA - ULisboa
Margarida Santos Reis, CHANGE

Roundtable: How to create value to Portuguese society: the social equity initiative
Chair: Talita Feliciano, BPI
Speakers: Pedro Pita Barros, Nova SBE
Susana Peralta, Nova SBE
Ricardo Malheiro

Roundtable: How to create value in emotional experience through neuromarketing
Chair: Omid Asgari, DCG Lab
Speakers: Luis Martinez, Nova SBE
Bert Martin Ohnemüller, BMO
Dmitry Gaiduk, UXReality
Gaia Rancati, Middle Tennessee State Uni

Roundtable: How to create value in the future of mobility systems Chair: David Hans, Nova Tech Club
Speakers: Joaquim Fonseca, Bosch
Marta Cotrim, CM Cascais
Miguel Castro Neto, Urban Analytics Lab
Rita Sousa, CM Cascais

Roundtable: How to create value using intellectual assets
Chair: Juliana Monteiro, Nova FCT
Speakers: Katiuska Cruz, ANI
Tatiana Lima Costa, AlmaScience
Raquel Caldeira, Introsys
Pedro Torres, Yoonik

Roundtable: How to create value in society through tolerance, solidarity, inclusivity, and peace
Chair: Helena Nobre, GOVCOPP
Speakers: Henrique Barros, ISPUP
Jorge Tavares da Silva, UBI
José Carlos Mota, University of Aveiro
Rita Valadas, Cáritas Portuguesa

Roundtable: How to create value in Guinea Bissau
Chair: Pedro Vicente, NOVAFRICA
Speakers: Abdulai Sombille Djaló, INEP
Patrícia Maridalho, NGO VIDA
Brais Álvarez Pereira, NOVAFRICA

Roundtable: How to create value through blue circular economy
Chair: Ana Pires, Centimfe
Speakers: Sandra Moutinho, DGRM
João Letras, Sociedade Ponto Verde
Pedro Luís, BEWiSynbra Circular

Roundtable: How to create value through education
Chair: Rita Nascimento, LFI

Roundtable: How to create value for businesses through space
Chair: Emir Sirage, Nova SBE
Speakers: Ricardo Cabral, THEIA
Lucy Manukyan, Deep Planet
Joan Alabart, Portugal Space Agency
Pedro Penedos, Nova SBE

Roundtable: How to create value in space with cognitive cloud computing
Chair: Giovanni S. Labini, Planetek Italia
Speakers: Luca Rossettini, D-ORBIT
Pierre Philippe Matieu, ESA PHILAB
Juan Tomás Hernani, Satlantis
Nicolas Gaume, Microsoft

Roundtable: How to create value through technology and data: Earth Observation
Chair: João Bentes de Jesus, GEOSAT
Speakers: Emir Sirage, AIR Centre
Mário Caetano, DGT
Isabel Bué, Navy
Carolina Sá, PT Space

Roundtable: How to create value using the space for earth sustainability
Chair: Claudio Melo, ESO
Speakers: Rosa Doran, NUCLIO
Andrea Vena, European Space Agency
Elena Llopis, ESO
Ines d'Avila, Portuguese Space Agency

Roundtable: How to create value in space
Chair: Ivo Yves Vieira, LusoSpace
Speakers: Teresa Ferreira, GMV
Francisco Cunha, GEOSAT
Luís Ferreira, AIRBUS
Hugo Costa, PT Space

Roundtable: How to create value through data
Chair: Sérgio Guerreiro, Turismo de Portugal

Roundtable: How to create value through service excellence
Chair: Cristiana Lages, University of Minho
Speakers: Micaela Seemann Monteiro, CUF
Ko de Ruyter, King's College London
Lia Patricio, University of Porto
Ray Fisk, Texas State University

Roundtable: How to create value in tourism through luxury
Chair: Vasco Ribeiro, ISLA Santarém
Speakers: Carlos Costa, University of Aveiro
Ana Beatriz, ABC Hospitality
Mafalda Almeida, Wine a Try
António Paraíso, Luxury Marketing Consul.

Roundtable: How to create value in tourism through real estate in Portugal
Chair: Rui Marques, Klimt Art House
Speakers: Pascal Gonçalves, Grupo Libertas

Roundtable: How to create value through technology and data
Chair: Filipe Soup Rosa, No Gap Ventures
Speakers: Hugo Almeida, Quiron
Bernardo Costa, Aerobotics
Henrique Fonseca, Vodafone
Carolina Cruz, CMORE

Roundtable: How to create value from new solutions for critical raw materials recovery
Chair: Dina Carrilho, FCT
Speakers: Vitor Correia, INTRAW
Luís Plácido Martins, PMRC
Humberto Costa Leite, Almina
Paula V Morais, CEMMPRE

Roundtable: How to create value with big data, artificial intelligence, and metaverse roles
Chair: Jorge Carrola Rodrigues, Nova IMS
Speakers: Leid Zejnilovic, Nova SBE
Manuel Dias, Microsoft
Pedro Ruivo, MagIC

Roundtable: How to create value through capitalism for a sustainable economy
Chair: António Francisco, N. Debate Club
Speakers: Susana Peralta, Nova SBE
Carla Castro, Iniciativa Liberal

How to create value through technology market transfer of sustainable technologies

Roundtable: How to create value through technology market transfer of sustainable technologies
Chair: Fernanda Llusá, Nova FCT
Speakers: Ascensão Reis, Nova FCT
Helena Carvalho, Nova FCT
Alexandre Paiva, DesSolution
José Dinis, Nova FCT

26th

Roundtable: How to create value using the Value Creation Wheel method
Chair: Luís Lages, Nova SBE
Speakers: Vânia Fonseca, Mercer Portugal
Pedro C. Filipe, Ministry of Environment
Paula Amaral, Bel Portugal
Rui Passo, Sport Lisboa e Benfica

Roundtable: Observation of Earth: how to create value for the fight against crime in the maritime environment?
Chair: John Rodrigues, INOV
Speakers: Vitor Ananias, Polícia Judiciária
Paulo Dias, Autoridade Marítima Nacional
Ricardo Conde, Agência Espacial Portuguesa
César Pechorro, Maritime Analysis and Operations Centre

Roundtable: How to create value through sustainable mobility
Chair: Pedro C. Filipe, Ministry for Environment
Speakers: Paulo Humanes, CEiiA
Mónica Carneiro Pacheco, CMS Law
José Rui Marcelino, ALMA Design
Miguel Gaspar, SIBS

Roundtable: How to create value in cybersecurity and cyber resilience: challenges and approaches
Chair: Luís Antunes, FEUP
Speakers: Nuno Martins, TelePerformance
Nelson Escravana, INOV
João Simão, Polícia Judiciária
Lino Santos, Centro Nacional de Ciber Segurança (CNCS)
Rogério Bravo, Polícia Judiciária

Roundtable: How to create value through a more sustainable entrepreneurship and innovation ecosystem in the future
Chair: Rita Tomé Rocha, Tec Labs
Speakers: João Mendes Borga, Compete 2030
António Dias Martins, Startup Portugal
André Almeida Santos, Indico Capital
Inês Sequeira, Casa do Impacto

Roundtable: How to create value using innovation, intrapreneurship, and entrepreneurship
Chair: Susana Soares, Fujitsu
Speakers: Ana Almeida Simões, Brisa
Nuno Matos, CTT - Correios de Portugal
Ana Casaca, Galp
Rita Rugeroni Saldanha, LÍDER Magazine

Roundtable: How to create value through innovation in security: Can the VCW or another framework be an enabler of the Innovation Strategy of the organisation?
Chair: Filomena Vieira, Lawyer
Speakers: Sean Gaines, Vicomtech
Orlando Mascarenhas, Polícia Judiciária
John Rodrigues, INOV
AED* Cluster Portugal (TBC)
Luísa Proença, Polícia Judiciária (TBC)

Roundtable: The Law Enforcement of the future
Chair: José Fernandes, Polícia Judiciária
Speakers: Nada Milisavljevic, European Commission
Mark Wittfoth, Europol
FRONTEX (TBC)
Christian Bratz, Interpol Innovation Centre
Filipe Rodrigues, Polícia Judiciária

Roundtable: How to create value through ESG (environmental, social, and governance)
Chair: Vânia Fonseca, Mercer Portugal
Speakers: Susana Garcia, Logoplaste
Tiago Borges, Mercer Portugal
Carla Sampaio, Greenvolt
Fernando Lopes Chaves, Marsh Portugal

Roundtable: How to create value through blockchain by Nova Blockchain Club
Chair: Helena Canadas, UpLift DAO
Speakers: Vera Araújo, DGEEC
Emile Delam, Mynt.vc
Romana de Lemos Almeida, Bybit
Maria Yarotska, Near Protocol

Roundtable: How to create value through women's leadership
Chair: Joana Castro e Costa, LFI
Speakers: Jenny Hoobler, Nova SBE
Ana Cláudia Sá, CALL TO ACTION